PRIVACY POLICY
Last Updated: 1 September 2026
1.INTRODUCTION
1.1 This Privacy Policy explains how Qube Cinema Technologies Inc., a corporation duly incorporated and existing under the laws of the State of Delaware, United States of America, having its principal place of business at 11954 La Cienega Boulevard, Hawthorne, CA 90250, USA ("QCTI", "Company", "we", "us" or "our"), collects, uses, discloses, transfers, stores and otherwise processes Personal Information.
1.2 This Privacy Policy governs Personal Information collected through the Website and in connection with the Company's business and commercial relationships. It does not apply to Personal Information relating to the Company's employees, job applicants, or contingent workers that is collected and processed in an employment context, which is addressed under the Company's separate internal HR privacy notice.
1.3 The Company owns and operates the Arts Alliance Media business, including this Website and all related products, software, services, content, applications, platforms, digital content, documentation and related materials made available by the Company.
1.4 In connection with the operation of its business, the Company may share Personal Information with its affiliates, contractors, licensors, suppliers, service providers and business partners (hereinafter collectively referred to as “Authorized Recipients”) located in various jurisdictions, including the United States, United Kingdom, India and other countries in which the Company and/or Authorized Recipients operate.
1.5 This Privacy Policy applies to individuals who visit or interact with the Website, customers and prospective customers, distributors, resellers, suppliers, service providers, contractors, licensors, business partners, event attendees, marketing recipients and other individuals who interact with Company in connection with its business activities.
1.6 For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an identified or identifiable individual, and includes “personal data”, “personal information” or equivalent concepts as defined under applicable data protection and privacy laws.
1.7 By accessing or using the Website, communicating with us, submitting information to us or otherwise interacting with us, you acknowledge that your Personal Information may be processed in accordance with this Privacy Policy.
2. DATA CONTROLLER
Where required by applicable law, the Company will appoint and identify in this Privacy Policy or an applicable local privacy notice an authorized representative, data protection officer or other privacy contact. The controller of Personal Information collected through the Website is:
Qube Cinema Technologies Inc.
11954 La Cienega Boulevard, Hawthorne, California 90250, USA
Email: sales@qubecinema.com
3. PERSONAL INFORMATION WE COLLECT
3.1 The Personal Information that we collect may include your name, professional contact details, business address, email address, telephone number, employer, job title, account information, authentication credentials, communication preferences and other information that you voluntarily provide when interacting with us. We may also collect information relating to your use of the Website, software, services and products, including technical information such as Internet Protocol (IP) address, browser type, device identifiers, operating system information, language preferences, referring websites, cookie identifiers, log information, audit records, usage information and other information relating to your interaction with our systems and services.
3.2 Where you complete forms or otherwise submit information to us, certain information may be identified as mandatory in order for us to provide the requested products, services, support or functionality, while other information may be provided voluntarily at your discretion.
3.3 We use Personal Information for purposes including providing and improving our products and services, administering customer relationships, responding to enquiries and support requests, conducting analytics, improving the Website, communicating with you, administering events, maintaining security, complying with legal obligations, enforcing our contractual and legal rights and, where permitted by applicable law, providing information regarding products, services, promotions or content that may be relevant to your professional interests.
3.4 Unless specifically requested or required in connection with our products or services, please do not provide sensitive or special category Personal Information through the Website. We do not intentionally collect such information through the Website except where permitted or required by law or necessary for a specific business purpose that has been separately disclosed.
4. SOURCES OF INFORMATION
4.1 We collect Personal Information directly from you when you visit the Website, communicate with us, request information, register for events, subscribe to communications, obtain support, purchase or use our products and services, or otherwise interact with us. We may also collect information automatically through your use of the Website and related technologies.
4.2 In addition, we may obtain information from third parties, including business partners, distributors, suppliers, licensors, resellers, analytics providers, marketing partners, public sources, social media platforms and other organizations that lawfully provide information to us. Where permitted by law, we may combine information obtained from different sources to improve the accuracy of our records and enhance our products, services and business operations.
5. HOW WE USE PERSONAL INFORMATION
5.1 We use Personal Information to operate, maintain and improve the Website and our products and services, administer customer and business relationships, process transactions, respond to enquiries, provide technical support, communicate with customers and prospective customers, administer events, conduct research and analytics, and improve user experience.
5.2 We may also use Personal Information to protect the security, integrity and functionality of our systems, detect and prevent fraud, unauthorized access and other unlawful activities, comply with legal and regulatory obligations, enforce contractual rights, establish, exercise or defend legal claims, conduct audits and internal administration activities, and facilitate actual or proposed mergers, acquisitions, investments, financings, restructurings or other corporate transactions.
5.3 Where permitted by applicable law, we may use Personal Information to send marketing communications, product updates, event invitations, industry insights and other information that we believe may be relevant to your professional interests. You may opt out of receiving marketing communications at any time by following the unsubscribe instructions included in such communications or by contacting us directly. Opting out of marketing communications will not prevent us from sending service-related, transactional or administrative communications relating to our products, services or business relationship.
6. LEGAL BASES FOR PROCESSING
6.1 Where the UK GDPR, EU GDPR or similar laws apply, we process Personal Information only where we have an appropriate legal basis for doing so. Depending on the circumstances, our lawful basis for processing may be your consent; to perform a contract with you or your organization, or to take steps prior to entering into a contract; to comply with legal obligations to which we are subject; or to pursue our legitimate interests or those of a third party, where such interests are not overridden by your interests or fundamental rights and freedoms.
6.2 Where we rely on legitimate interests, those interests may include operating, maintaining and improving our business and Website; providing and securing our products and services; managing customer and business relationships; communicating with business contacts; preventing fraud and misuse; protecting our systems, assets and personnel; conducting internal administration and analytics; and establishing, exercising or defending legal claims.
6.3 Where required by applicable law, we will obtain your consent before collecting or processing Personal Information for specific purposes. Such consent may be obtained electronically, including through cookie consent mechanisms, website forms, account registration processes, check boxes acknowledging this Privacy Policy, or other affirmative consent checkboxes, or other affirmative actions indicating your agreement to the specific processing purpose. Where processing is based on consent, you may withdraw your consent at any time, subject to legal or contractual restrictions.
7. DISCLOSURE OF PERSONAL INFORMATION
7.1 We may disclose Personal Information to our affiliates, subsidiaries and other entities within our corporate group, as well as to service providers, contractors, consultants, professional advisers, auditors, insurers, payment processors, hosting providers, analytics providers, customer relationship management providers, marketing service providers and other third parties that assist us in operating our business and providing products and services.
7.2 We may also disclose Personal Information where required by applicable law, regulation, legal process or governmental request, where necessary to protect the rights, property or safety of Company, our customers, business partners or others, or in connection with the investigation, prevention or enforcement of legal claims, fraud, security incidents or other unlawful activities.
7.3 We do not sell Personal Information for monetary consideration. However, certain disclosures of Personal Information to third parties, including advertising, analytics or social media providers, may constitute a 'sale', 'sharing', 'targeted advertising' or similar regulated activity under applicable privacy law.
8. DISCLOSURE WITH AFFILIATES
8.1 We may disclose and share Personal Information with our parent companies, subsidiaries, affiliates, group companies and other entities under common ownership or control for purposes consistent with this Privacy Policy and the operation of our business. Such disclosures may involve affiliated entities located in the United States, India and other jurisdictions in which the Company conducts business, maintains operations or engages service providers.
8.2 Personal Information may be shared within our corporate group for a variety of legitimate business purposes, including customer relationship management, product and service delivery, technical support, software development, cybersecurity, administration, finance and accounting, legal and regulatory compliance, analytics, business operations and other activities reasonably necessary for the management, operation and growth of our business.
9. COOKIES AND TRACKING TECHNOLOGIES
9.1 The technologies we use for automatic data collection include cookies and similar technologies such as pixels, web beacons, software development kits and local storage technologies. We use strictly necessary, functional, analytics, marketing and social media cookies for the purposes described in our Cookie Policy. Where required by applicable law, non-essential cookies are only placed on your device after you have provided valid consent. In jurisdictions where prior consent is not required, such cookies and similar technologies may be used in accordance with applicable law, including applicable notice and opt-out requirements. Disabling certain cookies may affect the availability or functionality of parts of the Website.
9.2 Specific information about how we use such technologies and how you can manage or refuse certain cookies is set out in our Cookie Policy.
10. ARTIFICIAL INTELLIGENCE AND AUTOMATED PROCESSING
10.1 We may utilize artificial intelligence, machine learning and other automated technologies in connection with the operation of our business, products, services and Website. These technologies may support customer service, operational efficiency, cybersecurity, analytics, fraud prevention, product functionality and user experience. Where such technologies process Personal Information, we will do so in accordance with applicable law and the purposes and legal bases described in this Privacy Policy.
10.2 We do not use Personal Information covered by this Privacy Policy for solely automated decision-making that produces legal effects or similarly significant effects concerning individuals, except where permitted or required by applicable law and subject to any safeguards required by such law. Where applicable law provides individuals with rights relating to profiling or automated decision-making, those rights may be exercised in accordance with the “Your Privacy Rights” section of this Privacy Policy.
11. INTERNATIONAL TRANSFERS
11.1 Because we operate internationally, Personal Information may be transferred to, stored in, accessed from or processed in countries outside the jurisdiction in which it was originally collected, including the United States, United Kingdom, India and other jurisdictions in which our affiliates or service providers operate.
11.2 In particular, Personal Information collected from individuals located in the United Kingdom, European Economic Area or other jurisdictions may be transferred to and processed in the United States and other countries that may not provide the same level of data protection as the jurisdiction in which the information was originally collected.
11.3 Where required by applicable law, we implement appropriate safeguards for such transfers, including Standard Contractual Clauses, the UK International Data Transfer Addendum, adequacy decisions, or other lawful transfer mechanisms, as applicable.
12. PROVISION OF PERSONAL INFORMATION
Provision of Personal Information is generally voluntary. However, where Personal Information is necessary to provide products, services, support, event participation or other requested functionality, failure to provide such information may limit our ability to provide the relevant products, services or functionality.
13. DATA RETENTION
13.1 We retain Personal Information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including providing products and services, maintaining customer relationships, complying with legal, regulatory, accounting and tax obligations, resolving disputes, enforcing agreements and protecting our legal rights and interests.
13.2 Retention periods may vary depending on the nature of the information, the purposes for which it is processed, applicable legal requirements and operational needs. Where Personal Information is no longer required, we may delete, anonymize or aggregate such information in accordance with applicable law.
14. DATA DELETION REQUESTS
14.1 Subject to applicable law, you may request that we delete Personal Information that we hold about you. Requests may be submitted by contacting us using the contact details provided in this Privacy Policy and should include sufficient information to enable us to verify your identity and identify the information that is the subject of the request.
14.2 Upon receipt of a request, we may take reasonable steps to verify the identity and authority of the individual submitting the request before taking any action. We will review and respond to the request within the time period required under applicable law.
14.3 Please note that the right to deletion is not absolute. We may retain, decline to delete or continue processing certain Personal Information where permitted or required by applicable law, including where such information is necessary to comply with legal or regulatory obligations, maintain business or financial records, complete transactions, perform contractual obligations, detect or prevent fraud or security incidents, exercise or defend legal claims, enforce our agreements, or for other lawful purposes.
14.4 Where Personal Information has been shared with our affiliates, service providers or other authorized recipients acting on our behalf, we will take reasonable steps, where required by applicable law, to communicate your deletion request to such recipients so that they may take appropriate action in accordance with applicable law and their contractual obligations.
15. SECURITY
15.1 We maintain commercially reasonable administrative, technical, physical and organizational safeguards designed to protect Personal Information against unauthorized access, use, disclosure, alteration or destruction. Such measures may include access controls, authentication mechanisms, encryption technologies, system monitoring, vulnerability management programs, security testing, vendor due diligence procedures and employee training initiatives.
15.2 While we take reasonable steps to safeguard Personal Information, no method of transmission over the Internet, electronic storage system or security measure can guarantee absolute security. Accordingly, we cannot guarantee that unauthorized access, disclosure, alteration or destruction of information will never occur.
16. SECURITY INCIDENTS
In the event of a security incident, we will take appropriate steps to investigate, contain, mitigate and remediate the incident. Where required by applicable law, we will notify affected individuals, regulators and other relevant parties within the applicable statutory timeframes and in accordance with applicable legal requirements.
17. YOUR PRIVACY RIGHTS
17.1 Subject to applicable law, you may have certain rights regarding your Personal Information, including the right to access, correct, update, delete, restrict or object to processing, withdraw consent where processing is based on consent, request portability of Personal Information and obtain information regarding our processing activities. The availability and scope of these rights may vary depending on your jurisdiction and the nature of the processing involved.
17.2 If you wish to exercise any applicable privacy rights, you may contact us using the contact details set out in this Privacy Policy. We may request information necessary to verify your identity before responding to your request.
17.3 If you are located in a jurisdiction that provides the right to lodge a complaint with a supervisory authority or regulator, you may also submit a complaint to the relevant authority.
18. HOW TO EXERCISE YOUR PRIVACY RIGHTS
18.1 To exercise an applicable privacy right, you may contact us using the email address or other contact details provided below. Your request should identify the right you wish to exercise and provide sufficient information for us to verify your identity and locate the relevant Personal Information.
18.2 Where permitted by applicable law, you may authorize another individual or agent to submit a request on your behalf. We may require appropriate evidence of the agent's authority and may take reasonable steps to verify the identity of the individual on whose behalf the request is made.
18.3 We will process and respond to verified requests within the time periods prescribed by applicable law. Where permitted by law, we may decline a request or charge a reasonable fee where a request is manifestly unfounded, excessive or repetitive.
19. EUROPEAN ECONOMIC AREA, UK AND SWITZERLAND PRIVACY RIGHTS
19.1 Subject to applicable law, individuals located in the European Economic Area, the United Kingdom, or Switzerland may have rights regarding their Personal Information, including the right to:
a) confirm whether we process their Personal Information;
b) access Personal Information that we hold about them;
c) correct inaccuracies in their Personal Information;
d) request erasure of Personal Information;
e) request that we restrict how we use their Personal Information;
f) object to processing carried out on the basis of legitimate interests, including for direct marketing purposes;
g) obtain a portable copy of Personal Information, where technically feasible;
h) withdraw consent at any time, where processing is based on consent;
i) make a complaint to us concerning our processing of your Personal Information; and
j) lodge a complaint with the competent data protection supervisory authority in your jurisdiction, including, where applicable, the Information Commissioner's Office in the United Kingdom.
19.2 Individuals wishing to exercise applicable privacy rights may contact us using the details provided in the "Contact Us" section of this Privacy Policy. We may take reasonable steps to verify the identity and authority of any individual submitting a request before responding.
19.3 The availability, scope and exercise of privacy rights may vary depending on an individual's jurisdiction of residence and applicable law. Any rights described in this section are subject to applicable legal limitations, exceptions and exemptions.
20. U.S. STATE PRIVACY RIGHTS
20.1 Subject to applicable law, residents of certain U.S. states may have rights regarding their Personal Information, including the right to:
a) confirm whether we process their Personal Information and, where applicable, access such Personal Information;
b) correct inaccuracies in their Personal Information;
c) request deletion of their Personal Information;
d) obtain a portable copy of Personal Information, where required by applicable law and technically feasible;
e) opt out of the sale of Personal Information, where such right is provided by applicable law;
f) opt out of sharing of Personal Information for targeted or cross-context behavioural advertising or similar purposes, where applicable;
g) opt out of certain profiling or automated decision-making, where such rights are provided by applicable law;
h) limit certain uses or disclosures of sensitive Personal Information, where such right is provided by applicable law;
i) appeal a decision relating to a privacy rights request, where applicable; and
j) receive equal treatment and not be unlawfully discriminated against for exercising applicable privacy rights.
20.2 We do not sell Personal Information for monetary consideration. However, certain disclosures of Personal Information to advertising, analytics or similar third parties may constitute “sharing”, “sale”, “targeted advertising” or a similar regulated activity under certain U.S. state privacy laws. Where applicable, you may opt out of such activity through the mechanisms described in this Privacy Policy and our Cookie Policy.
20.3 We also do not knowingly sell or share the Personal Information of children in circumstances where applicable law prohibits such activity or requires parental or legal guardian consent.
20.4 Individuals wishing to exercise applicable privacy rights may contact us using the details provided in the "Contact Us" section of this Privacy Policy. We may take reasonable steps to verify the identity and authority of any individual submitting a request.
20.5 The availability, scope and exercise of privacy rights may vary depending on an individual's jurisdiction of residence and applicable law. Any rights described in this section are subject to applicable legal limitations, exceptions and exemptions.
21. PRECEDENCE OF APPLICABLE LOCAL LAW
Wherever you are located, this Privacy Policy is intended to operate alongside, and not override, the mandatory data protection and privacy laws applicable in your jurisdiction. Where any provision of this Privacy Policy conflicts with, or provides you with fewer rights than, such mandatory local law, the applicable local law of your jurisdiction shall prevail to the extent of the conflict, and we will process your Personal Information in accordance with that law.
22. CHILDREN'S PRIVACY
The Website is not directed to children and we do not knowingly collect Personal Information from children where prohibited by applicable law. The age at which an individual is considered a child, minor or requires parental or guardian authorization may vary depending on the applicable jurisdiction and the nature of the processing. Where applicable law requires parental or guardian authorization or other protections for the collection or processing of Personal Information relating to a child or minor, we will comply with such requirements. If we become aware that we have collected Personal Information from a child in circumstances where such collection is prohibited or requires authorization that has not been obtained, we will take reasonable steps to delete the information or otherwise comply with applicable law.
23. THIRD-PARTY WEBSITES
The Website may contain links to third-party websites, applications, platforms or services that are owned or operated by third parties. Such third-party websites and services operate independently of the Company and are governed by their own privacy notices, cookie policies, terms of use and other applicable policies. We do not control, endorse or assume responsibility for the privacy practices, security measures, content or business practices of any third party. We encourage you to review the privacy policy and other applicable terms of any third-party website or service before providing any Personal Information or otherwise interacting with such third party.
24. BUSINESS TRANSFERS
24.1 As our business continues to develop, we may engage in corporate transactions including mergers, acquisitions, investments, financings, restructurings, asset sales, divestitures, joint ventures or other business combinations. In connection with such transactions, Personal Information may be disclosed, transferred, assigned or otherwise made available to actual or prospective purchasers, investors, lenders, advisers or successor entities, subject to appropriate confidentiality and security measures.
24.2 Any successor entity acquiring all or part of our business may continue to process Personal Information in accordance with this Privacy Policy and applicable law.
25. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals. However, where required by applicable law, we recognize and honour the Global Privacy Control (GPC) and other legally recognized universal opt-out mechanisms as applicable to the processing activities covered by such mechanisms.
26. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The updated version will be posted on the Website with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically to remain informed about our privacy practices.
27. NO CONTRACTUAL RIGHTS
This Privacy Policy is provided primarily to describe the Company's privacy practices. Except where required by applicable law, this Privacy Policy does not create contractual rights or obligations between you and the Company.
28. CONTACT US
Qube Cinema Technologies Inc. 11954 La Cienega Boulevard, Hawthorne, CA 90250, USA
Email: sales@qubecinema.com; info@qubecinema.com