Our mission

AAM Mission to simplify the complex

To simplify the complex

We want to make running cinemas as simple as possible, so exhibitors can get back to running their businesses.
AAM Mission to enable innovation

To enable innovation

We want to furnish exhibitors with the data, resources, and capacity to try new things, and know when they're working.

AAM mission to think forward

To think forward

We want to unlock exhibitors' technology for automation and integration, so they can keep growing.

We want to give exhibitors the flexibility and freedom to focus on their audiences.

A brief history of Arts Alliance Media

  • 2003 Founded


    Thomas Hoegh, together with his venture capitalist firm, Arts Alliance Ventures, founded Arts Alliance Media.

  • 2005 - First nationwide rollout


    AAM began the first ever nationwide digital cinema rollout, replacing 35mm projectors with digital versions for the UK’s Digital Screen Network.

  • 2006 - founding investor in Lovefilm


    AAM became a founding investor in Lovefilm and PictureHouse Cinemas, now sold to Amazon and Cineworld respectively.

  • 2007 - launch of Theatre Management System


    AAM negotiated and secured digital cinema financing with the Hollywood studios.

    AAM also launched our first Theatre Management System, to help digital cinemas schedule their screenings.

  • 2008 - First VPF rollout


    AAM completed the first ever VPF (Virtual Print Fee) rollout in Europe for French Cinema chain, CGR.

  • 2014 - strategic partnership with Wanda CinemaLine


    AAM's content mastering and event cinema departments were spun into their own businesses.

    AAM became strategic business partners with Wanda CinemaLine, now the world’s largest exhibitor.

  • 2015 - Launch of Thunderstorm


    AAM launched Thunderstorm, the world’s first app store for cinemas. 

  • 2017 - Aquired by Luxin-Rio


    AAM was wholly acquired by Chinese cinema technology solutions company Luxin-Rio.


Who’s who

AAM CEO Patrick Foley photo

Patrick Foley

Chief Executive Officer

Patrick joined in 2006 as CFO with over 25 years’ experience in the Film and Home Entertainment industry. He oversaw the establishment of our digital cinema business and raised the equivalent of €350m to fund VPF activities while also working to expand the business from a single-minded, but small, team to a true multinational operation. Since then, his move to COO in 2016, and CEO in 2018 has meant he can provide AAM with opportunities for strategic business growth and direction whilst managing global operations.

AAM COO Rachel Dixon photo

Rachel Dixon

Chief Operating Officer

Rachel joined in 2015 and has held a number of key roles before being appointed to COO. She has over 13 years of experience in IT project, program, and portfolio management in a range of organisations, including JP Morgan Chase. She has extensive experience leading everything from the deployment of dozens of applications, to large scale data migrations through the full development life-cycle. Since joining, she has leveraged her expertise in promoting global teamwork to provide AAM with the robust operational processes needed to support the company’s strategic initiatives.

AAM General Counsel Beatrice Mann photo

Béatrice Mann

General Counsel

Béatrice joined in 2017 after working at BNP Paribas in France and the UK for ten years as a technology lawyer. In London, she led the legal function supporting the Global Procurement/ Technology department of the Corporate and Investment arm of the Bank. Benefiting from long-standing experience in the technology commercial arena, she has developed an expertise in handling complex transactions in a global environment touching upon Technology/Intellectual Property law, commercial/contract law, e-commerce, and data protection.

AAM CTO Rich Phillips photo

Rich Phillips

Chief Technology Officer

Rich joined in 2003 to apply his broadcast industry technology expertise to the then embryonic field of digital cinema. He led AAM’s pioneering work with the technology and delivered AAM’s successful bid and deployment of the UK’s innovative Digital Screen Network, one of the first scale digital cinema deployments in the world. Since then Rich has led AAM’s software development and related services, evangelising the case for innovation, automation, and centralised control in the rapidly changing post-conversion cinema industry. Rich has a B.Eng. in Electronic Engineering, is a contributing member of SMPTE and an active participant in the EDCF and UNIC.

AAM CFO Joe Sage photo

Joe Sage

Chief Financial Officer

Joe joined in 2011, and took over the CFO position in 2016. An ACA qualified accountant his background is in corporate finance where he specialised in internet gaming and high growth technology organisations before moving into the media marketplace in 2008. Prior to working in the media marketplace Joe qualified as a Chartered Accountant with BDO Stoy Hayward training in their audit division before transferring to Corporate Finance. Joe has been operating in a senior finance role since his arrival at AAM, where his responsibilities included heading up the VPF scheme.

Working at AAM

Working at AAM means helping to build the future of the cinema industry. Whether it's developing cutting-edge software to put movies on screens, new apps for cinemas, or managing rollouts to thousands of screens all over the world- we do it all.

Our AAM-ers are at the heart of our strategy and success. We want to hire people who are excited about working on projects that are cutting-edge, interesting and challenging, and who can contribute to our company culture and values.

But don't just take our word for it...

View current vacancies