Our mission

We simplify the complex

To simplify the complex

We want to make running cinemas as simple as possible, so exhibitors can get back to running their businesses.
We think forward

To enable innovation

We want to furnish exhibitors with the data, resources, and capacity to try new things, and know when they're working.


To think forward

We want to unlock exhibitors' technology for automation and integration, so they can keep growing.

We want to give exhibitors the flexibility and freedom to focus on their audiences.

A brief history of Arts Alliance Media

  • 2003 Founded


    Thomas Hoegh, together with his venture capitalist firm, Arts Alliance Ventures, founded Arts Alliance Media.

  • 2005 - First nationwide rollout


    AAM began the first ever nationwide digital cinema rollout, replacing 35mm projectors with digital versions for the UK’s Digital Screen Network.

  • 2006 - founding investor in Lovefilm


    AAM became a founding investor in Lovefilm and PictureHouse Cinemas, now sold to Amazon and Cineworld respectively.

  • 2007 - launch of Theatre Management System


    AAM negotiated and secured digital cinema financing with the Hollywood studios.

    AAM also launched our first Theatre Management System, to help digital cinemas schedule their screenings.

  • 2008 - First VPF rollout


    AAM completed the first ever VPF (Virtual Print Fee) rollout in Europe for French Cinema chain, CGR.

  • 2014 - strategic partnership with Wanda CinemaLine


    AAM's content mastering and event cinema departments were spun into their own businesses.

    AAM became strategic business partners with Wanda CinemaLine, now the world’s largest exhibitor.

  • 2015 - Launch of Thunderstorm


    AAM launched Thunderstorm, the world’s first app store for cinemas. 

  • 2017 - Aquired by Luxin-Rio


    AAM was wholly acquired by Chinese cinema technology solutions company Luxin-Rio.


Who’s who


John Aalbers

Chief Executive Officer

John joined in June 2014 after a career in the telecommunications and internet space. John is an experienced CEO who has successfully built multiple fast growing software and services businesses by creatively using leading edge technologies to bring his customers cost savings and revenue growth. John is committed to helping our customers leapfrog their competition by adopting the best technologies available.


Patrick Foley

Chief Operating Officer & Corporate Development

Pat joined in January 2006 as CFO with over 25 years’ experience in the Film and Home Entertainment industry. He oversaw the establishment of our digital cinema business and raised the equivalent of €350m to fund VPF activities while also working to expand the business from a single-minded, but small, team to a true multinational operation. Since then, his move to COO & CD in 2016 has meant he can provide AAM with opportunities for strategic business growth and direction whilst managing global operations.


Béatrice Mann

General Counsel

Béatrice joined in April 2017 after working at BNP Paribas in France and the UK for ten years as a technology lawyer. In London, she led the legal function supporting the Global Procurement/ Technology department of the Corporate and Investment arm of the Bank. Benefiting from long-standing experience in the technology commercial arena, she has developed an expertise in handling complex transactions in a global environment touching upon Technology/Intellectual Property law, commercial/contract law, e-commerce, and data protection.


Rich Phillips

Chief Technology Officer

Rich joined in 2003 to apply his broadcast industry technology expertise to the then embryonic field of digital cinema. He led AAM’s pioneering work with the technology and delivered AAM’s successful bid and deployment of the UK’s innovative Digital Screen Network, one of the first scale digital cinema deployments in the world. Since then Rich has led AAM’s software development and related services, evangelising the case for innovation, automation, and centralised control in the rapidly changing post-conversion cinema industry. Rich has a B.Eng. in Electronic Engineering, is a contributing member of SMPTE and an active participant in the EDCF and UNIC.


Joe Sage

Chief Financial Officer

Joe joined in January 2011, and took over the CFO position in 2016. An ACA qualified accountant his background was in corporate finance where he specialised in internet gaming and high growth technology organisations before moving into the media marketplace in 2008. Joe has been operating in a senior finance role since his arrival at AAM, where his responsibilities included heading up the VPF scheme.


Sonny Waheed

Chief Marketing Officer

Sonny joined in September 2015 after heading up international marketing for IGT, the world’s largest provider of casino gaming technologies and management systems. With over 20 years of global marketing experience in the telecommunications and IT industries, he specialises in helping companies effectively differentiate their business and maximising customer engagement.

Working at AAM

Working at AAM means helping to build the future of the cinema industry. Whether it's developing cutting-edge software to put movies on screens, new apps for cinemas, or managing rollouts to thousands of screens all over the world- we do it all.

Our AAM-ers are at the heart of our strategy and success. We want to hire people who are excited about working on projects that are cutting-edge, interesting and challenging, and who can contribute to our company culture and values.

But don't just take our word for it...

View current vacancies