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Last Updated 11 April 2019
Arts Alliance Media Limited located at The WestWorks, White City Place, 195 Wood Lane, London W12 7FQ registered in England & Wales under No: 4801432 (“AAM”) "we" or "us") is committed to respecting the privacy of individuals with whom it interacts, including visitors to its website (https://www.artsalliancemedia.com) (the "Website"), its customers when using our Software, Services, and Equipment Materials and contacts of its Business Partners and potential Business Partners.
This notice describes how we use your personal data in connection with AAM digital cinema software and services as defined below (the “Software, Services and Equipment Materials”), and the Website. It also describes your data protection rights, including a right to object to some of the processing which AAM carries out. More information about your rights, and how to exercise them, is set out in the "What rights do I have?" section below.
For the purposes of this Privacy Notice:
“Business Partner” means any subcontractor, vendor, resellers, integrators or other entity with which we have an ongoing business relationship to provide our Software, Services and/or Equipment Materials, and any information linked to Software, Services and/or our Equipment Materials.
“Equipment Materials” means certain cinema equipment, including but not limited to MX4D seats, manufactured and commercialised by AAM and its affiliates (as part of the Luxin-Rio group of companies) and all associated software, technology, documentation and services.
“Services” means our digital cinema Software as a Service (SaaS), our support and maintenance services on all our products, or any professional services we may provide at the time of delivery of our Software, Services and/or Equipment Materials.
We collect and process personal data about you when you interact with us and the Website, and when you purchase our Software, our Services or Equipment Materials from us on behalf of your company.
In order to offer you a more consistent and personalised experience in your interactions with AAM, information collected through one source may be combined or supplemented with information AAM obtains through third parties sources, including our Business Partners, public database, joint marketing partners, social media platforms, and from certain third party companies (that we sometimes may engage for this purpose).
Categories of Personal Information we collect may include your name, email address, professional contact telephone numbers, user audit logs and passwords. It may also include work information such as job title, logs information from a user and other business or company information. Forms that you choose to complete will indicate whether information requested is mandatory or voluntary. Examples of how we may use this information include using your data to get your feedback on our Software and Services or Equipment Materials, your experience using our Website, or to present you with options tailored to your preferences and for targeted advertising purposes.
To fulfil a contract, or take steps linked to a contract, this includes:
As required by us to conduct our business and pursue our legitimate interests, in particular, we will use your personal data:
We have carried out balancing tests for all the data processing we carry out on the basis of our legitimate interests, which we have described above. You can obtain information on any of our balancing tests by contacting us using the details set out below.
Where you give us consent:
And, in response to requests by government or law enforcement authorities conducting an investigation.
We will share your personal data for the purposes described above with:
Your personal data will be processed in or accessed from countries outside the European Economic Area ("EEA") by members of the AAM group (see above) in the US, in China, and Hong-Kong and third party vendors in countries that do not have equivalent data protection laws to those in the EEA, such as, the United States. for the purposes outlined above.
We share your personal data with our group companies on the basis of intra-company agreement containing European Commission-approved standard contractual clauses, a copy of which can be requested by using the details provided below. We share your personal data with vendors also on the basis of European Commission-approved standard contractual clauses, a copy of which can be requested by using the details provided below.
You have the right to ask AAM for a copy of your personal data; to correct, delete or restrict processing of your personal data; and to obtain the personal data you provide in a structured, machine readable format. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we do not have to process the data to meet a contractual or other legal requirement and in relation to processing based on our legitimate interests (see above)). Where we have asked for your consent, you may withdraw that consent at any time. If you ask to withdraw your consent to AAM processing your data, this will not affect any processing which has already taken place at that time.
These rights may be limited, for example if fulfilling your request would unfairly reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.
If you would like to exercise these rights, you can contact us using the details set out below. If you have unresolved concerns you also have the right to complain to data protection authorities in the country where you live or work, or where you consider a breach of data protection law has occurred.
We will retain your personal information as needed to fulfil the purposes for which it was collected. It will be for the duration of the contractual relationship plus 6 years, or longer if required to keep in connection with legal proceedings. We will retain and use your personal information as necessary to comply with our business requirements, legal obligations, or resolve any dispute.
We hope that we can satisfy queries you may have about the way we process your personal data. If you have any concerns about how we process your data, or would like to opt out of direct marketing, you can get in touch at dataprotection@artsalliancemedia.com or by writing to The WestWorks, White City Place, 195 Wood Lane, London W12 7FQ.
Leaders in cinema technology, AAM's cinema software solutions are designed to help exhibitors reduce costs, increase efficiency and improve the cinematic experience for customers.
