AAM already supplies Screenwriter TMS software, as well as its Producer enterprise circuit management software, to Cineworld’s 900 screens in the UK. This deal significantly extends AAM’s software footprint across several new geographic areas, including Israel and Eastern Europe.The software implementation will allow CW's individual complexes across 9 countries to monitor and control content across all screens via an intuitive web interface.
CW sought a robust solution that would improve management and efficiency of its extensive sites and screens throughout Europe and Israel. As an existing AAM customer, CW has already been seeing the benefits of Screenwriter across UK Cineworld sites and with this deal is extending the software platform across the larger pan-European circuit.
“Customers today are expecting a particular experience when they choose to visit the cinema. From the foyer to the auditorium, audiences want an exceptional visit – and investing in advanced software to maximise and improve the efficiency of our cinemas is key to achieving high quality customer experiences,” said Renana Teperberg, CCO at CW. “Teaming up with AAM means that all our sites will be using the same platform to help us deliver a great cinema experience for all cinemagoers, every time, not just today but for our future too.”
CW is the second biggest cinema operator in Europe, spanning over 200 multiplexes and providing 175,000 audience seats and as such needed a solution that would efficiently run across all screens with differing equipment throughout numerous countries. By embracing a consistent TMS solution, CW is mirroring Cineworld’s operations across UK screens and deploying a proven way to improve cinema management.
“We’re delighted to be working with Cineworld to provide our software to even more of their cinemas across Europe and Israel. It’s always a particular pleasure for us when an existing customer is so happy with our products that they want to bring the benefits to more screens. CW is a hugely important exhibitor to the European market, and we’re delighted to be solidifying our position with them,” said John Aalbers, CEO of Arts Alliance Media. “Exhibitors must ensure that they are equipped for a technology-led future and our cinema software solutions, such as Screenwriter, are ensuring that exhibitors are prepared for the changes that our market will see over the next few years.”