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    Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has issued a clear vision for the future to act as a benchmark for developing new and existing solutions.

    While global cinema focused on post-pandemic recovery, AAM’s experienced and knowledgeable team listened to exhibitors’ needs, combining valuable intel with years of industry know-how, to not only develop existing solutions, but establish three core values that will support their long-term vision for future development, and align their ever-expanding portfolio.

    Comprising of these core values, AAM’s long term vision is to serve exhibitors through innovative theatre-enhancing solutions, focusing on efficiency, cost, and opportunity, to help deliver an outstanding cinematic experience.

    “Our vision reflects both the company’s blueprint to date and the primary objective of our entire portfolio; to continually improve audiences’ movie-going experience,” said Dale Miller, Chief Commercial Officer at Arts Alliance Media. “By providing the tools to develop their cinematic proposition, exhibitors can achieve tangible, sustainable success.”

    With each solution, exhibitors will naturally achieve one or more of AAM’s three core values; increased efficiency, reduced operational costs, and/or the opportunity to drive admissions and revenue. Already visible in their flagship products, this scalable framework for success will enable AAM to expand their cinematic offering beyond software, driving innovation in all areas of the cinema space.

    Miller added, “our progressive software suite remains at the core of who we are. But to ensure we uphold our mission to help exhibitors deliver an outstanding cinema experience, it’s imperative we explore new and emerging markets that could further refine their offering.”

    After agreeing a partnership with MediaMation in October 2021 to become an exclusive reseller of MX4D, earlier this month (April 2022), AAM signed a deal with Shenzhen Timewaying Co. Ltd to become a primary reseller of HeyLED technology, a symbol of AAM’s vision for growth.

    “It’s our objective to augment the full performance of the theatre, from centralising operations through industry-leading software to introducing immersive seat effects and viewing technologies,” said Miller. “Our growing product portfolio will ensure we become exhibitors’ one direct point of contact for circuit-wide enhancements.”

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