Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced a new software agreement with AMC Theatres (NYSE:AMC) (“AMC”), the largest theatrical exhibitor in the United States and the world.
As AMC’s Theatre Management System of choice, AAM’s Screenwriter will allow AMC to deliver automated content management with comprehensive visibility to all of its theatres throughout the United States.
Mark Latimer, VP, Sight and Sound at AMC, commented, “having worked with AAM for a number of years, our staff have found their Screenwriter TMS to be easy to use and of great benefit at an operational level. This expansion of our agreement with AAM is another step in AMC’s continued focus on providing the very best in a theatrical moviegoing experience.”
While combining pioneering automation with a suite of long-established functionality, Screenwriter’s symbiotic relationship with Producer, AAM’s newest enterprise Circuit Management System (CMS), will enable AMC to continue building for the future with versatile circuit-wide control.
Responsible for scheduling features, trailers and advertisements, monitoring screens, and controlling playback for over 45,000 screens worldwide, AAM’s Screenwriter remains the most powerful, widely deployed TMS in the world. By managing a theatre’s entire workload from one central hub, exhibitors can harness a range of pioneering automation to build efficiency in their workflows, providing site-level staff with the freedom to focus on the experience of their audiences.
Alan Bowen, GM and CFO at AAM, said “we are thrilled to be expanding our existing agreement with AMC as they are clearly an industry leader, hugely respected on the global stage, and this just represents another step forward in our continued relationship.”
After expanding their agreement with the world’s leading cinema chain, this momentous deal not only represents the largest in AAM’s history, but a significant milestone in their mission to power the world’s leading exhibitors, reinforcing the company’s superior software functionality and position at the forefront of industry innovation.
“To attract a renowned, global brand of AMC’s stature, who remains as the world’s largest theatre chain, truly reflects the strength of our TMS’ functionality, and is testimony to whole AAM team”, added Peter Kim, VP of Sales for the Americas & Korea at AAM.