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    Arts Alliance Media (AAM), the global leader in digital cinema software and support services, have announced a new partnership with MediaMation (MMI), a worldwide, leading supplier and manufacturer of patented 4D technology, to become the sole cinema reseller of MX4D products across all global territories.

    Having deployed award-winning technologies worldwide for 30 years, MMI continues to provide interactive solutions for attractions, cinemas, exhibits, theatres, and real-time physics engines for VR and eSports, with their renowned immersive MX4D Motion EFX seats leading an impressive solution portfolio.

    Now, as the sole, global cinema reseller of all MX4D solutions, AAM will become exhibitor’s direct point of contact for best-in-class MX4D motion and special effects products and services. Whereas, MMI will continue to provide movie programming and uploads, maintenance, and support services.

    We are looking forward to AAM’s expanded role with MMI as our exclusive reseller to the cinema industry”, said Dan Jamele, CEO of MediaMation. “With their vast experience and relationships in this industry, as well as with the MX4D products, the worldwide AAM team offers a huge benefit to our clients as we expand the MX4D network of high quality and 4D theatres.”

    AAM will enter this new chapter well versed in all MX4D solutions having already played a central role over the past three years in growing the product’s global market share.

    By championing MX4D’s pioneering functionality, including 10 in-seat special effects, a patented EFX armrest, and a robust award-winning control system, while promoting ground-breaking in-house theatre transformations, from MX4D Kids to MX4D eSports, exhibitors can look to build a new form of cinematic experience as a long and successful partnership with MMI beckons.

    Alan Bowen, GM and CFO at Arts Alliance Media, added, “as the cinema industry re-emerges from the long-term impact of the pandemic, it’s essential for exhibitors to add a point of difference to their theatres. By adding MX4D’s award-winning, patented technologies within our extensive portfolio, theatres around the globe can implement a more immersive movie-going experience for their customers.”

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