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    Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world’s largest cinema chain in terms of attendance per-auditorium.

    After employing the combined power of AAM’s Screenwriter Theatre Management System (TMS), Producer Circuit Management System (CMS), and AdFuser, the Campaign Management Tool designed revolutionise advertising campaigns, the exhibition giant has agreed to renew their software licenses for another term to ensure circuit-wide centralisation, drive operational efficiency, and reach their audiences more effectively.

    While ensuring they continue to manage playlists, content, and KDMs for over 6,661 screens from one location, the extended partnership reflects Cinépolis’ sustained determination to lead the way operationally, driving quality customer service and unforgettable movie-going experiences.

    “We’ve always maintained a strong relationship with Arts Alliance Media, whose software has remained crucial to our operations”, explained Gabriel Morales, Global IT Director at Cinépolis. “Using AAM’s suite of theatre services, we can continue to automate many of our day-to-day tasks centrally, leaving our staff on the ground more time to cater to our audiences”.

    Responsible for scheduling features, trailers and advertisements, monitoring screens, and controlling playback for over 45,000 screens worldwide, AAM’s Screenwriter remains the most powerful, widely deployed TMS in the world. While Producer, an overarching CMS, enables exhibitors to centralise circuit-wide operations, employing automated scheduling, flexible content management workflows, and comprehensive visibility. Completing Cinépolis’ powerful software package, AdFuser will provide a contemporary interface to build and deliver robust advertising campaigns, including consumer targeting, inventory management, and campaign reporting.

    “We’re delighted that Cinépolis have chosen to renew our long-standing partnership”, said Alan Bowen, GM and CFO at Arts Alliance Media. “We’ve worked hard to deliver an all-inclusive circuit solution along our journey together, and to secure another market leader is representative of the quality of our software.”

    Roberto Marabotto of Arts Alliance Media, added “by harnessing our software’s full capabilities, Cinépolis have successfully introduced automated workflows and centralised their output; a fine example of progressive circuit management.”

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