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    Arts Alliance Media (AAM), the global leader in digital cinema software and support services, has agreed a strategic partnership with Shenzhen Timewaying Co. Ltd, a leading technology manufacturer specialising in 3D and LED solutions, to become an official reseller of HeyLED.

    Having established a progressive product portfolio, including Freedeo and NAMOS, Timewaying continues to develop innovative cinematic technologies to help drive the global in-theatre consumer experience, with HeyLED, a brand of new, DCI certified LED screen technology, their latest visual solution.

    Now, as an official reseller of the emerging HeyLED brand, AAM will become exhibitor’s direct point of contact for the majority of Asia, Europe, and all of the Americas.

    “This is a significant deal not just for Timewaying but for LED in the cinema space”, said Andrew Chan, Chief Executive Officer and Co-Founder of Timewaying. “Timewaying believes delivering a good cinematic experience is still the key to good story telling and enhancing healthy social interaction. We know HeyLED’s capabilities and how it can transform the cinematic experience, and, by partnering with AAM, we hope to bring this unique experience to moviegoers worldwide.”

    “Presenting pure colour and true black, patented high pixel fill rate technology, and a high contrast ratio, HeyLED offers moviegoers amplified picture quality for a more immersive viewing experience without eye fatigue” stated Kenny Chow, Chief Technology Officer. “HeyLED is a comprehensive next-gen solution for day-and-date movie exhibition. Being HDR ready, while boasting a greater colour gamut and remarkable picture uniformity, HeyLED technology is perfectly built to revolutionise eSports and live events.”

    With a celebrated software offering, including Screenwriter, Producer, and Lifeguard, and MX4D also central to AAM’s cinematic offering, the addition of HeyLED further underlines both the company’s versatility and ambition to explore and deliver new, emerging technologies.

    Dale Miller, Chief Commercial Officer at Arts Alliance Media, added, “it’s our mission to help exhibitors augment their viewing performance and consumer experience, and with LED technology central to the future of exhibition, we are now on-hand to become exhibitor’s direct point of contact for facilitating a historic shift from projection to LED.

    We look forward bringing long-term success to our partnership with Timewaying.”

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