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    Arts Alliance Media (AAM), the global leader in digital cinema software and services, is proud to announce that it has been awarded the Most Innovative Product in Digital Cinema Report’s Catalyst Awards for its Thunderstorm platform. The annual Catalyst Awards are presented post CinemaCon to praise and celebrate the most innovative technologies revolutionising the cinema experience.

    During this year’s CinemaCon trade show, AAM debuted its Thunderstorm platform, a unique global online marketplace that helps exhibitors address key industry-wide challenges. Thunderstorm enables exhibitors to create engaging cinema experiences that attract and retain customers, while also appealing to increasingly diverse audiences. By providing access to a portfolio of innovative software applications and technologies, exhibitors can enhance their customer interaction, ultimately drive revenues and enable more targeted marketing and communications.

    “We are absolutely delighted to receive such a prestigious award following the worldwide launch of our Thunderstorm platform at the industry’s biggest event,” said John Aalbers, CEO at Arts Alliance Media. “Audiences today expect a lot more from their cinema visits than they previously have. The more progressive exhibitors have recognised this and are embracing software solutions as a way to deliver more value to their customers. It’s brilliant to see that Thunderstorm has achieved such high praise for its innovation and forward thinking position in the market, and we’re thrilled to have been recognised for our work in advancing the digital cinema vision.”

    Key features and capabilities available on Thunderstorm include:

    • Cheerfy - a customer engagement system that uses Wi-Fi technology to recognise customers in real-time, thus enabling exhibitors to deliver personalised customer experiences
    • CineCardz - allows audiences to personalise their cinema experience with on-screen video greeting cards during the pre-show, ranging from birthday messages to marriage proposals
    • Cinema Conversations - bolsters audience engagement with your social media strategy, through shared Twitter and Instagram experiences in your cinema lobby
    • Cinema Intelligence - a predictive analytics solution which empowers theatres with innovative tools to predict attendance and optimize schedules, maximizing profit
    • Incode Cinema - a digital signage solution that enables exhibitors to centrally manage their lobby displays, creating memorable cinema lobby experiences that keep a local presence.
    • iPlateia - brings second screen (mobile) promotional interactivity to the cinema via proprietary sound recognition – a reminder for coming movies, sending vouchers, linked advertising campaigns, quizzes and more directly using customers’ mobiles as a personal promotional platform
    • Smart Pricer - a dynamic pricing software that uses innovative data science techniques to understand demand and optimise the ticket price mix

    With AAM’s Thunderstorm platform, exhibitors can investigate, source, purchase and manage a range of services that will enhance the overall cinema experience while driving new business opportunities. Exhibitors can sign up to Thunderstorm for free and explore all it has to offer at www.aamthunderstorm.com.

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