CINEMA.RELOADED® is an evolving product from Weischer.Media that is prevalent across Germany and Switzerland and offers ever more intelligent and effective cinema advertising. It aims to rival the sophistication of digital online adverting whilst maintaining the classic qualities of cinema—adding proven value to the medium.
Screenwriter supports CINEMA.RELOADED® by receiving ad feeds directly from the required ONEDCN® system, and automatically inserting the content directly into the relevant playlists on the right screens. Managing this electronic delivery of ad content means that playlists can be built faster and more accurately, saving time and minimising errors for the cinema. The automated process also benefits advertisers by reducing the time it takes to get ad content onto screens.
“The demands of CINEMA.RELOADED® are met perfectly by the functionality of Screenwriter in order to provide a seamless service for exhibitors’ advertising.” commented Eric Stevens, Commercial Director of Arts Alliance Media. “The data provided by Screenwriter allows advertising to be delivered and inserted automatically into the playlist, and ensures that all system data that is sent back to CINEMA.RELOADED® is correct and up to date, meaning fewer errors. The CINEMA.RELOADED® initiative is good news for exhibitors across Germany and Switzerland and we’re very happy to support it. This certification is yet another sign of the strong role AAM software plays in the marketplace.”
“We’re delighted to announce version 2.3 of Screenwriter is amongst the first TMSs to be fully certified as CINEMA.RELOADED® ready. This will position cinemas optimally for the digital advertising future that meets the needs of the advertising industry: more flexibility, transparency and accuracy.” said Stefan Kuhlow, Chief Digital Officer of Weischer.Media and added “So far, CINEMA.RELOADED® has been a very welcome innovation by our exhibitor partners and it has brought cinema advertising in Germany and Switzerland back to its old strength. We are dedicated towards its future development and potential applicability to the wider markets.”
Says Dr. Marlon Teichfuss, Managing Director of Weischer.Media’s development partner Cinedavis which is responsible for the ONEDCN® pre-show technology network and interfaces, "Because of Cinedavis's long period of cooperation with Arts Alliance Media and the ONEDCN® PreShow Interface and corresponding practical experiences I can say today, version 2.3 of Screenwriter is CINEMA.RELOADED® ready."
Arts Alliance Media’s Screenwriter software is currently installed on around 20,000 screens worldwide, and provides the means to manage all content, KDMs, and scheduling functionality across all screens in a complex from one central point, which can be anywhere internet enabled.