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    Giancarlo Chetta, based in Rome, joins AAM to assist the digitisation of Italian cinema screens. He will be working closely with exhibitors and distributors.

    Chetta has 13 years experience in the entertainment industry, dealing initially with European and Italian financing in independent distribution and production companies. He joins AAM from Fujifilm Italia, where he held the position of Motion Picture Sales Manager, and prior to that role led the sales & marketing department of Technicolor Rome.

    “I am very happy to be joining Arts Alliance Media at this exciting time in the rollout of digital cinema in Italy where there is so much potential to help exhibitors digitise. I am looking forward to getting out on the road and meeting with exhibitors of all sizes to talk to them about our VPF offer as well as our other services such as digital cinema software.“ Chetta said.

    Jiella Esmat, Sales Director of Arts Alliance Media added “We’re delighted to welcome Giancarlo on board our growing Italian team – his experience in the Italian entertainment industry is invaluable for us and for our exhibitor and distributor partners, and we’re looking forward to assisting the market progress through the complexities of digitisation in the coming months and years.”

    Giancarlo Chetta will be attending CineEurope in Barcelona (June 24th – 27th) and Giornate Estive di Cinema in Riccione (July 1st -4th) with Arts Alliance Media.

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