In addition, the company is unveiling its new corporate branding, featuring a clean, streamlined look and updated logo, as well as a cohesive identity for the entire suite of software products. The new look has been in development for the last six months, and will roll out from today.

    AAM’s widely expected upgrade to TMS 2.0, aka SCREENWRITER, now comprises several innovative new features designed to make running a digital cinema even more seamless and straightforward.  The new software also offers enhanced versions of the existing functionality that already reaches 11,000 screens worldwide.  SCREENWRITER encompasses one-click content and KDM management, integrated point of sale (POS), intuitive playlist creation and scheduling, automated pre-show management, and greatly enhanced advertising capabilities—all with a much richer and more sophisticated user experience.

    Also available is the optional SCREENWRITER+ module, which includes Intelligent CPL Selection (where Screenwriter automatically selects the correct version of a CPL – 2D vs 3D, 5.1 vs 7.1, hard of hearing - based on screen and POS metadata), support for IP Camera Integration (to allow exhibitors to see what is happening on screens in real time), and Enhanced Advertising (offering the ability to create rules based on criteria such as rating or time of day, and dynamically insert ads into playlists based on these rules).

    SCREENWRITER will be demonstrated throughout CineEurope at Arts Alliance Media’s booth, #601. AAM staff will also be on hand to discuss all the company’s products and services, including digital cinema financing options, the ADMAN advertising software products, and PRODUCER (formerly known as Director), the application for managing an entire cinema circuit.

    Matt Sullivan, Chief Information Officer of AAM, added “We’re delighted to be able to unveil our new version of SCREENWRITER at CineEurope. Our team have been working on its development for some time, using all we have learnt from previous incarnations of the software and from talking to customers who are using the product in the field. We’re incredibly happy with not only our ground-breaking new features, but also the improvements we’ve made to the user experience, making SCREENWRITER a great product to use.”

    Eric Stevens, Commercial Director of Arts Alliance Media, said of the new branding, “AAM has been around since the beginning of digital cinema conversion—10 years now.  As we move into our second decade we felt the time had come to look even further into the future of digital cinema and let the brand more strongly reflect our ongoing goals: to continue to move cinema forward, invent the best cinema software and services possible, and bring industry leading, tailored solutions to exhibitors and content owners around the world.”


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