AAM is a sponsor of the event, which runs from 5th – 8th October in Berlin.
SAWA is the global trade body of Screen Advertising companies and associated companies that supply services to the screen advertising industry, and the organisation holds a convention every two years to focus on the latest developments in the world of screen advertising and bring together an array of international industry leaders. The trade body represents the cinema medium in over 35 countries around the world.
Arts Alliance Media is an event sponsor for the first time, and as part of the event will be showcasing its AdFuser software, designed to deliver better advertising to the cinema screen and in the lobby. AdFuser, recently bought by one of the pioneers of cinema advertising in Norway, Media Direct Norge (MDN), has been designed specifically for digital cinema to increase revenue and make the cinema advertising process easier. Features include improved campaign targeting which allows brands to reach exactly the audience they want using a variety of targeting rules including cinema location, date or time of day, film genre or rating, or even nearby retail locations.
AdFuser automates the entire process of getting ads onto the cinema screen. Once the campaign targeting has been decided, AdFuser automatically inserts the relevant ad media into the right spots in playlists, which are then sent electronically to the right screens ready for playout. This process replaces time-consuming and inaccurate ad management where human error often led to the wrong ads being shown on screen.
Advertisers also now have complete visibility over when and where their ads played, with AdFuser’s comprehensive reporting which uses data pulled directly from playback logs at each screen to provide an automated and accurate record.
In addition to being able to offer a better, more targeted service to advertisers, media agencies can also benefit from improved inventory management. With AdFuser, they can see exactly which spots are available to sell with a real-time inventory built from the cinema’s POS system. AdFuser harnesses the benefits of digital cinema and makes it easier and quicker to get ads on screen, attracting new advertisers to the medium and enabling responsive copy changes.
The benefits of cinema advertising are also opened up to local advertisers, who can use AdFuser to enter campaigns directly into the system without the need for a media agency to devote sales resource to service this demand.
Eric Stevens, Commercial Director of Arts Alliance Media, said “We’re very happy to be sponsoring the SAWA Convention for the first time, and look forward to being in Berlin and learning about new exciting technology applications and how the world of cinema advertising is changing to take advantage of all digital cinema has to offer. I encourage anyone who wants to learn about how software can enable better advertising and increased revenue to come and see us at the convention.”