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    Under the terms of the agreement, whenever a film by Medusa is booked on a digital cinema system part of AAM’s current network in Italy, Medusa will provide the film in digital format and pay a Virtual Print Fee to contribute towards the cost of converting cinemas from 35mm to digital projection.
    This VPF contract complements AAM’s existing deals with all six Hollywood Studios, which cover digital rollout across Europe and allow AAM to support the digital conversion of cinemas.

    Giovanni Dolci, Arts Alliance Media’s Director of Sales and Business Development, said “This deal is a positive step forward for the Italian cinema industry, and demonstrates Medusa’s foresight and commitment to supporting the transition to digital. AAM is eager to establish similar partnerships with all Italian distributors.”

    AAM has over 3,000 screens signed up to its digital rollout across Europe, including all screens of The Space chain, Italy’s largest digital cinema rollout, which is currently in progress. AAM also has VPF deals with several leading independent distributors across Europe, as well as the Hollywood studios.

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