Empire Movieplex, based in Ennis, Co. Clare, will receive digital cinema projection and server equipment for each of their screens, installed by AAM’s Irish integration partner Cinetech. The cinema will also be installed with AAM’s SCREENWRITER Theatre Management System (TMS), which will manage content, playlist, scheduling and reporting for each screen.

    The deal is being financed by Empire Movieplex, who will be utilising AAM’s VPF deals with Hollywood studios and independent distributors to recoup the cost of the digital conversion.

    Michael Breen of Empire Movieplex said “We’re delighted to have signed with AAM to handle our conversion to digital. Having someone on board with the expertise to handle both the technical side and the VPF management means that we can relax and look forward to operations being made easier with digital - being able to  schedule shows at the touch of a button will make running our multiplex much easier.”

    Eric Stevens, Commercial Director of Arts Alliance Media added “We’re very happy to be working with such a great cinema in Ireland.  We look forward to continue helping smaller exhibitors convert to digital and really benefit their local audience. Exhibitors tell us every day how much help software such as Screenwriter can be in automating processes and making life easier for cinema owners.”

    Arts Alliance Media currently has over 3,850 screens signed up to its VPF rollout around the world, and the company’s Screenwriter software has been installed on around 15,000 screens to date.

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