Cinema is set to become more personalised and engaging with the launch of CineCardz® – a revolutionary way for cinema-goers to send a unique, personalised message to someone special via the big screen. With CineCardz®, think greetings cards, think e-cards and now think bigger and better.
Cinema software company Arts Alliance Media and cinema innovation specialists Highlands Technologies Solutions have joined forces to launch CineCardz®, a product which allows cinema customers to book a personalised greeting for someone special in the audience to play out in front of a film screening of their choice. Arts Alliance Media will act as a worldwide partner for CineCardz®.
CineCardz® makes a visit to your cinema even more special, providing a unique offering that further enhances the customer experience. CineCardz® drives customer loyalty, increases frequency of cinema visits and increases incremental revenue. For the customer, they simply order a CineCardz® through the dedicated website as part of a standard ticket purchasing process. Customers can upload a message that is then converted to a 30-second animation DCP (Digital Cinema Package), sent electronically to the relevant cinema and automatically inserted into the right place in the pre-show playlist. One CineCardz® slot will be available for each scheduled screening at participating cinemas.
For exhibitors using Arts Alliance Media’s Theatre Management System Screenwriter, there will be nothing to install but just an option to activate free of charge. For the others, exhibitors simply need to install an internet-connected CineCardz® box at each site. The box connects to the cinema server to manage insertion of the CineCardz® content into the playlist and to collect playback logs in order to confirm the screening. CineCardz® operates on a revenue-share model, providing additional revenue to exhibitors as well as a more exciting experience for customers with no ongoing costs at all. The system uses a 2-step moderation process, first automated then validated by the exhibitor to ensure content matches exhibitor policy.
“We’re really excited to launch CineCardz®, and can’t wait to see it in action. Not only is it a new and unique feature for cinema customers to say I love you, congratulations, well done, happy mother’s day and many others, it’s also very affordable and fun, adding excitement to the whole cinema experience.” said Patrick Zucchetta, CEO of HTS.
John Aalbers, CEO of AAM added “We are big believers that the end to end cinema experience can and should be enhanced by making it more interactive with the aid of innovative software solutions. I am delighted to be partnering with HTS on something which is as fun as CineCardz® and at the same time creates new revenue streams for exhibitors. This is the beginning of some great, new things to come.”
Participating exhibitors around the world are due to be announced shortly.
CineCardz® will be at CinemaCon booth no. 2406 as well as at Arts Alliance Media booth no. 2111 from 21 – 23 April.