55 of Cines ABC's screens will be converted to digital, in 5 sites across the Valencia region.
The deal is being done under the AAM/Barco Leasing Program, whereby the digital cinema equipment is financed by AAM and Barco, and the cost is recouped through Virtual Print Fee (VPF) payments over time. Each Cines ABC screen will receive not only a digital projector but also an IMB (Integrated Media Block) and ShowVault server from Doremi, which is capable of playing back new HFR (High Frame Rate) content. All sites will also utilise AAM's digital cinema software, including the market-leading Theatre Management System (TMS), Screenwriter, to allow easy and comprehensive digital content and playlist management.
Chief Executive Officer of Cines ABC, Emilio Pechuán, said "It's great news for our cinemas that we can announce this deal with Arts Alliance Media, being able to benefit from the AAM/Barco Leasing Program meant a low upfront cost for us, and we were able to tailor the deal with AAM to suit our needs. We look forward to offering the quality and choice of digital cinema to our customers."
Guillaume Thomine-Desmazures, Senior Sales Manager at Arts Alliance Media, added "We're excited to help Cines ABC move into the digital cinema age, and to work with our Spanish partners to rollout and support their digital circuit."
The installations will be carried out in conjunction with AAM's Spanish integration partner Suministros Kelonik, Spain’s leading supplier of cinema technology. Ongoing maintenance and support will be provided by Sumistros Kelonik's NOC (Network Operations Centre), alongside AAM's London-based NOC.
Lorenzo GarcÍa of Kelonik commented "We have been working with AAM in Spain for several years now, and so being able to extend our relationship in order to bring digital to Cines ABC is great for us. We already monitor and maintain many digital screens across the country, so are delighted to add those of Cines ABC to the list."
Arts Alliance Media recently announced a Spanish VPF deal with Grupo Sade, owners of three cinemas in San Sebastian, and earlier this year announced a deal with the ACEC group to digitise screens of the Spanish ACEC group. The company was also responsible for the first exhibitor in Spain becoming fully digital, when the rollout of Yelmo Cines was completed in 2011.