More screens from the group may be added to this agreement to accelerate the digital transition in Spain. The rollout will be financed, subject to final bank approval, via the recently announced Barco Leasing Program. This fund is offered by Arts Alliance Media and digital cinema technology leader Barco; it is supported by ING Lease Belgium and offers digital cinema financing packages to exhibitors of all sizes.
The ACEC sites which signed up to the rollout will be fully converted to 100% DCI-compliant digital cinema with Barco projectors and Doremi Showvault IMB servers, including HFR technology (High Frame Rate). The conversion and installation will be done in association with local integrator Kelonik. All theatres will be connected to a dedicated Network Operations Centre at Kelonik to get remote support and first level maintenance, and will also be connected to AAM’s dedicated Network Operations Centre in London to benefit from 2nd and 3rd level remote support. Each cinema will be equipped with AAM’s Theatre Management System (TMS)—a smart customised software system widely deployed around the world for running digital complexes efficiently and easily.
Jaime Tarrazón of ACEC said “Signing this deal with AAM is an exciting development for the sites involved as they can begin to realize the benefits of digital and the ease of managing content that comes with AAM’s TMS. As more and more content becomes digital it’s good to know we are working with digital experts and can pass on that expertise to all our sites to make their conversion as easy as possible.”
Guillaume Thomine-Desmazures of Arts Alliance Media added “Being able to offer the Barco Leasing Program to ACEC sites demonstrates how the digital rollout is not just for big chains but is equally accessible for smaller exhibitors. We look forward to being able to bring digital to more cinemas across Europe for years to come as a result of this program.”
The first cinemas to be installed are Filmax Gran Vía (Hospitalet de Llobregat), Bages Centre (Manresa), and Megacines (Badalona). Arts Alliance Media already has a strong foothold in Spain, with the conversion of the 420 screens of Yelmo Cines already completed.