That's the question we are setting out to answer together with Digital Cinema Report.
We've teamed up to ask you how cinemas are going to change over the next few years. What are the technologies that will have the most impact? Where will cinemas be making the most money?
Whether the consensus shows that alternative content is going to become more important, or that big data will be harnessed to drive deeper audience engagement, or that new technology will completely revolutionise the movie-going experience, we'll publish the results together with Digital Cinema Report right here.
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