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Redesigning the cinema-going experience in 5 steps

By William McMorrow, Senior UX Designer

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What's next for cinema- The exhibitors speak

Back in September, we teamed up with Digital Cinema Report to ask you about cinema's evolving relationship with technology. We wanted to find out what exhibitors, industry experts, and movie-goers..

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Data-driven cinema: The future?

By Danny Jeremiah, Head of Cinema Products

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Brand engagement from sofa to screen

Cinema advertising today

Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..

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Do you take your coffee with free Wi-Fi?

Business insights: bringing the best innovations from other industries to cinema

Cinema often finds itself sitting between both the entertainment and hospitality industries. Does this balance..

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Be Part Of The Conversation With #MyStrangeSelfie

Have you been to see Doctor Strange yet? Released in the UK last week, if you go to see it in selected ODEON sites, you can also be among the first to be part of ODEON’s Cinema Conversations trial..

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A better lobby for a better experience

Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:

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The revolution will be cinematised

Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..

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Start the show from the front door

The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..

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Could audiences soon book their cinema tickets like they book flights?

Business insights: bringing the best innovations from other industries to cinema

Cinema often finds itself poised between both the entertainment and hospitality industries. Does this blend offer..

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What happened when a cinema put their prices up?

Cinemas have always tried to balance getting as many people through the door as possible, with making as much money as they can. However, understanding your audience well enough to know what to..

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10 Social Media Tips For Cinemas

You probably know that social media is important for your cinema. But the huge possibilities and reach of marketing across social networks can easily leave some overwhelmed and others spreading..

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Your audience is online. Are you?

5 Reasons Cinemas Should Be Using Social Media

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Embracing the second coming of digital cinema

Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..

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The Calm Before The Thunderstorm

Sonny Waheed, Chief Marketing Officer

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