Danny Jeremiah, AAM's Head of Cinema Products, recently contributed an article to Cinema Technology Magazine exploring the differences between data and insight, and why cinemas and other members..
Back in September, we teamed up with Digital Cinema Report to ask you about cinema's evolving relationship with technology. We wanted to find out what exhibitors, industry experts, and movie-goers..
Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..
Cinema often finds itself sitting between both the entertainment and hospitality industries. Does this balance..
Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:
Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..
The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..
Cinema often finds itself poised between both the entertainment and hospitality industries. Does this blend offer..
Cinemas have always tried to balance getting as many people through the door as possible, with making as much money as they can. However, understanding your audience well enough to know what to..
You probably know that social media is important for your cinema. But the huge possibilities and reach of marketing across social networks can easily leave some overwhelmed and others spreading..
Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..