By Gregory Davies, Marketing Manager at Arts Alliance Media
Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..
Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:
Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..
The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..
Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..
Aidan Sparrowhawk, Head of Advertising Products
Advertising can be a force for good in the world. If you doubt that, look at some of the campaigns that have just won awards at the recent Cannes..
Last week the Committees of Advertising Practice (CAP) in the UK announced that it will be launching a public consultation on introducing new rules limiting junk food advertising to children aged..