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Brand engagement from sofa to screen

Cinema advertising today

Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..

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A better lobby for a better experience

Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:

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The revolution will be cinematised

Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..

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Start the show from the front door

The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..

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Embracing the second coming of digital cinema

Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..

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Yes We Cannes – Cinema Advertising As A Force For Good

Aidan Sparrowhawk, Head of Advertising Products

Advertising can be a force for good in the world. If you doubt that, look at some of the campaigns that have just won awards at the recent Cannes..

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Grabbing a different slice of the pie: what will a ban on junk food ads mean for cinema advertising?

Last week the Committees of Advertising Practice (CAP) in the UK announced that it will be launching a public consultation on introducing new rules limiting junk food advertising to children aged..

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Cinema advertising needs a makeover

Cinema advertising currently accounts for just 0.5% of global advertising spend–a mere $2.1 billion of the global annual $450 billion. Cinema is a great advertising medium - no one is..

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