Cinema managers no longer have to worry about worn out celluloid ruining their presentation quality, but the switch to digital hasn’t stopped them trying to find new reasons to worry about missing shows. Here are a few concerns we hear from cinema managers around the digital world, and how the software they are using can save them from stress.

    1.   My content might not play correctly…

    With a connected cinema, your staff can keep an eye on things from wherever they are. Real time updates can reach them via any device connected to your cinema’s network and show exactly what’s playing on each of your screens at any time, and alert them to any problems. And now that they can transfer content to the screens days in advance, they can stay ahead of any issues.screenshot 1-189740-edited.jpg

    If you’re not only managing one site, but a whole circuit, your staff can still monitor all this information for every single screen. Proactive notification leads to proactive problem solving before your customers even sit down.

    2.   My hardware might fail…

    Keeping an eye on your hardware is easy when your projectors and servers have become part of the Internet of Things. Real-time data pulled from all your devices can proactively alert your staff that a bulb needs changing or your storage is nearly full so it can be dealt with before it causes any issues.

    3.   My staff don’t have time to prioritise customer service…

    By automating processes and making information from your TMS available at a glance, staff on the ground can be freed up to spend more time with customers. Your staff are the ones who have the power to make your customers’ experience special from the lobby to the credits. But they can’t do that when they’re running between projection booths building playlists, checking for KDMs and monitoring content. If your software is taking care of all these tasks automatically, your staff can spend time on what matters most.

    4.   Playlist mistakes are disastrous PR…

    Everyone has heard the horror stories of the wrong trailer playing to the wrong audience and traumatising kids. With drag and drop playlist building, it’s easy to accidentally schedule the wrong content.

    Today however, cinema technology automates processes which used to be a source of mistakes like that. To keep things family-friendly for the kids trailer packs can be targeted to only play against features which match a particular rating.  So that’s no more horror trailers before the cartoons.

    5.   Reporting to head office takes so much time…

    Gone are the days when you or your staff had to spend hours manually compiling playback reports for all your screens. With data and playback information recorded automatically, you can get reports at the touch of a button, so it’s quick and easy to get the information you and your partners need.



    All these efforts you are making to minimise errors and be more efficient happen out of sight, and your audience might never realise what has changed in the back office. But they will notice the consistent quality of your presentations, and your more attentive staff. Optimising your operations keeps everything running smoothly, but more importantly, it also helps you create deeper relationships with your customers. 

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