Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?
In this free guide, you will learn about 4 of the ways that cinemas can differentiate themselves and stave off competition from online video streaming services.
Learn from other industries The nature of cinema as a part-entertainment, part-hospitality business means it can look to successes in other industries for inspiration. Cinema shares many of the same challenges faced by restaurants, travel companies, event venues, and more. The breadth of experience cinemas can draw on for solutions can therefore limit the risk in any new investments they make.
Make the most of your software The switch to digital equipment has enabled the use of software to centralise and automate cinema operations. However, continual improvements to the software that sites are using leaves them at risk of inefficiency if they don’t update their processes in line with their systems.
Keep up with new technology Laser projectors, beacons, second screen advertising: what is worth the investment and what will soon be remembered as a gimmick?
Analyse industry trends A solid understanding of where the cinema industry has been can create better understanding of where current industry trends are leading. Read on to find out which industry publications can provide you with the context you need to make better informed business decisions.