Contents

    Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?

    In this free guide, you will learn about 4 of the ways that cinemas can differentiate themselves and stave off competition from online video streaming services.

    Learn from other industries
    The nature of cinema as a part-entertainment, part-hospitality business means it can look to successes in other industries for inspiration. Cinema shares many of the same challenges faced by restaurants, travel companies, event venues, and more. The breadth of experience cinemas can draw on for solutions can therefore limit the risk in any new investments they make.

    Make the most of your software
    The switch to digital equipment has enabled the use of software to centralise and automate cinema operations. However, continual improvements to the software that sites are using leaves them at risk of inefficiency if they don’t update their processes in line with their systems. 

    Keep up with new technology
    Laser projectors, beacons, second screen advertising: what is worth the investment and what will soon be remembered as a gimmick?

    Analyse industry trends
    A solid understanding of where the cinema industry has been can create better understanding of where current industry trends are leading. Read on to find out which industry publications can provide you with the context you need to make better informed business decisions.

     

    New Call-to-action

    What can cinemas learn from airports?

    What can cinemas learn from airports?
    Danny Jeremiah, AAM's Head of Cinema Products, recently contributed an article to Film Journal about how the cinema industry might benefit from...

    4 minute read

    What is the cloud, and why should you care? A quick guide for cinemas

    What is the cloud, and why should you care? A quick guide for cinemas
    By Alex Hibbitt, Systems Architect

    7 minute read

    How to connect the cinema industry, from studio to screen

    How to connect the cinema industry, from studio to screen
    Arts Alliance Media (AAM) first opened its doors in London June 17, 2003. In those very early days of digital cinema, the new company and its ten...

    7 minute read

    Subscribe to our blog