Cinema advertising currently accounts for just 0.5% of global advertising spend–a mere $2.1 billion of the global annual $450 billion. Cinema is a great advertising medium - no one is fast-forwarding or muting the ads, and no one is using an ad blocker. So why isn't cinema advertising more popular? Partly because it's seen as untargeted, error-prone and lacking in visibility in comparison with other media.
Now that cinema advertising technology is bringing the real benefits of digital to advertising, brands can now target exactly the audience they want. Whether that's a particular demographic or geography, or targeting a day of the week or even part of the day, advertisers can pinpoint their audience and engage them more by showing content that's most relevant to them. These same tools can also address the other key challenge for cinemas, by providing real-time and accurate reporting of what showed where.
Ultimately, these new technologies enable cinemas to dramatically increase the value of their advertising proposition and drive new and higher revenues.