Contents

    Cinema advertising currently accounts for just 0.5% of global advertising spend–a mere $2.1 billion of the global annual $450 billion. Cinema is a great advertising medium - no one is fast-forwarding or muting the ads, and no one is using an ad blocker. So why isn't cinema advertising more popular? Partly because it's seen as untargeted, error-prone and lacking in visibility in comparison with other media.

    But that's changing. In our article for Film Journal this month, we look at how, and why, cinema advertising is set to really take off.

    Now that cinema advertising technology is bringing the real benefits of digital to advertising, brands can now target exactly the audience they want. Whether that's a particular demographic or geography, or targeting a day of the week or even part of the day, advertisers can pinpoint their audience and engage them more by showing content that's most relevant to them. These same tools can also address the other key challenge for cinemas, by providing real-time and accurate reporting of what showed where.

    Ultimately, these new technologies enable cinemas to dramatically increase the value of their advertising proposition and drive new and higher revenues.

     

     

    Reaching 100% SMPTE DCP- what does it mean for cinemas?

    Reaching 100% SMPTE DCP- what does it mean for cinemas?
    Danny Jeremiah, AAM's Head of Cinema Products, recently contributed an article to Cinema Technology Magazine about the benefits standards like the...

    7 minute read

    Should cinemas sell their data or share their insights?

    Should cinemas sell their data or share their insights?
    Danny Jeremiah, AAM's Head of Cinema Products, recently contributed an article to Cinema Technology Magazine exploring the differences between...

    6 minute read

    Theatre Management Systems. What are the limits?

    Theatre Management Systems. What are the limits?
    Earlier in February, Nick Dager from Digital Cinema Report ran the first ever Digital Cinema Summit in association with Integrated Systems Europe...

    7 minute read

    Subscribe to our blog