Too often internal discussions about staff training dwell on the time and financial investments required, rather than the benefits. This is understandable, as deploying training can be costly and logistically difficult, especially for cinema chains spread across large regions.

    However, one of the main causes of these difficulties is that training isn’t considered on a regular basis. Businesses tend to look to training when a problem has already developed.

    As in most industries, tackling a problem once it has already gained traction is almost always more expensive to resolve. It is also possible that, because insufficient staff training can have multiple effects, the original problem can be compounded until your organisation has to deal with a brand reputation situation.

    So here’s a quick quiz; in your cinema...

    ...would you rather have an untrained or trained member of staff carry out a task?

    ...would you entrust your expensive technical equipment to this untrained staff member?

    If you answered yes to any of those questions and need more convincing, consider whether you would trust an untrained mechanic to repair the brakes on your car.

    Though you might agree that training is beneficial in principle, it doesn’t help you find the time or money to train staff. However, you’re probably thinking of training as remedial action needed to solve a problem. But embracing training as a part of your day-to-day operations instead of seeing it as formal classroom sessions can help you save both time and money.

    Ready to empower your employees? Sign them up to the AAM Academy for video  tutorials and user guides to all of AAM's software <>

    Allocating just 15 minutes a day can make a massive difference over a year. If we assume there are 260 working days in a year then you’re looking at a total of about 65 hours of training over a year. And that’s just 15 minutes a day that can be spent watching a video tutorial, getting a coaching session from an experienced employee or maybe reading through the latest user guides or release notes.


    Here are six reasons to embrace training as a part of your operations

    Staff turnover
    Poorly trained employees are unhappy employees. They have to operate outside of their comfort zone, don’t see any opportunity for career development, and can become dissatisfied with their employer. Surveys indicate that 40% of employees who receive inadequate training leave in their first year of employment. The cost of replacing and training an employee greatly outweighs the cost of maintaining their skills through regular training.

    Better sales
    Training has a direct impact on your revenues, whether through the technical staff that ensure your equipment is ready for screenings, or the concessions salespeople that promote your latest offers. The Huffington Post reported that businesses that invest in training report a 24% higher profit margin than those who spend less.

    Higher efficiency 
    Make employees masters of their roles and they’ll get more done, and get it done faster. Once they’ve grasped the basics, they can continue to absorb more skills and more responsibility, and your business can offer them the career development that 76% of them want.

    Minimised errors 
    Poorly trained employees unsurprisingly make more mistakes. If one of your employees makes a mistake when scheduling your screenings you could end up with having to refund all the customers for a failed screening.

    Equipment damage 
    Without the proper ongoing training, employees can very easily damage equipment by tackling issues that they aren’t qualified for. With the rate at which technology and your business continues to evolve, your employees’ technical skills need regular updates.

    Customer experience 
    Inadequately trained employees can make all of the mistakes listed in this section, leading to direct impacts on your customer experience and brand reputation. And in the age of social media, the impact of one bad experience has the potential to grow exponentially. Adopting a culture of regular training helps you continue creating consistent, great customer experiences across all your sites.

    Your next steps...

    1. Carry out an effective Training Needs Analysis (TNA) to ensure your training budget will achieve your business objectives as efficiently as possible.

    2. Conduct research into your suppliers, as they may already have training resources available for your staff. Many suppliers can grant your staff access to online tutorials and user guides, which can offer perfect bite size lessons that your staff can fit into their busy schedules without interrupting them. AAM, for example, offers a training portal with quick video tutorials and searchable user guides for all our customers.


    Having a well trained workforce brings many benefits. Reduced operational costs, reduced mistakes, more confident and happy employees which leads to a better working environment for everyone. Go on, start scheduling those mini training sessions today.


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