Businesses around the world have been gathering valuable customer data from online shopping to improve their marketing and products for over a decade now, and many customers look to a brand’s online presence to build their expectations of what they will find once they physically walk into the business. However, whereas these innovations have revolutionised the online experience, the offline versions haven’t done as much to tailor the personalised experiences that today’s consumers respond to.
In this free e-book, you will find out the 4 steps you can take to help your real world cinema reflect the best parts of your online presence 1. Do your research
Without knowing who your customers are, you cannot offer them what they want, how they want it. Unlocking the opportunities that advanced targeting presents requires information gathering beyond the traditional collection of email addresses used for generic newsletters.
2. Tempt them into purchases
Targeting audiences according to their preferences will allow you to send them the right deals at the right time with emails, text messages, or social media posts.
3. Wow them with personalised service
Modern tools can create a different customer experience than those audiences are finding at other cinemas. Using these tools to create a high level of personal attention will allow you to not only effectively compete against other cinemas, but also against sofa trap conveniences like Netflix.
4. Customer aftercare
Building customer loyalty can continue beyond your front doors without relying on tedious surveys and loyalty schemes. Today, you can recognise how often your customers have been in, what they have purchased, and what their experience was like with no need on their part to remember their loyalty card, or navigate your website to send feedback in.