By Alex Hibbitt, Systems Architect
We're celebrating our 15th anniversary this year with a look back at where we’ve been and where we’re going . We asked some of our longest-serving teammates for their perspectives on the biggest..
Arts Alliance Media (AAM) first opened its doors in London June 17, 2003. In those very early days of digital cinema, the new company and its ten employees carved out a space in technology and,..
Last month, our CMO, Sonny Waheed, shared his thoughts on the shifting pricing models in the cinema industry with Film Journal. As exhibitors look to experiment further with their pricing, we..
By Rich Phillips, CTOHow necessity brought cinema into the digital age
Cinema was the last medium to go digital. Long after most of us moved our record collections to gather dust in the attic,..
By Danny Jeremiah, Head of Cinema Products
There’s a quote from legendary Harvard professor Theodore Levitt: “People don’t want a quarter-inch drill, they want a quarter-inch hole”. That is to..
Late last year, our CEO, John Aalbers, shared his thoughts on the growing cinema industry in Asia with Film Journal. As exhibitors continue their expansions there over the coming year, we thought..
We've made improvements to the navigation and the website structure, and made the whole thing much more mobile-friendly, so you can..
Back in September, we teamed up with Digital Cinema Report to ask you about cinema's evolving relationship with technology. We wanted to find out what exhibitors, industry experts, and movie-goers..
Too often internal discussions about staff training dwell on the time and financial investments required, rather than the benefits. This is understandable, as deploying training can be costly and..
We teamed up to ask you how cinemas are going to change over the next few years. What are the technologies that will..
Digital cinema, though only just over a decade old, is no different.
CPLs (Composition Playlist) are key components of the cinema industry's content ecosystem. Stored inside DCPs (Digital Cinema Package) along with all the content, they are the instructions on how..
When cinemas first made the conversion from analogue 35mm projectors to digital over ten years ago, they also installed their first TMS (Theatre Management System). For many cinemas, these..
Have you ever wondered how cinemas get the picture onto the big screen? Or how surround sound systems create the immersive audio that, well, surrounds you?
A smarter Theatre Management System (TMS) streamlines the day-to-day and automates the manual efforts. But it can go far beyond helping a single site, it can..
If you run a cinema, you want to spend your time on things that make a difference to your customers. Ensuring the highest quality projection, giving them outstanding customer service, and creating..
Back in 2015, AAM CTO Rich Phillips talked to Cinema Technology magazine about the upcoming changes to DCPs. Now that we are well into transitioning over to SMPTE DCPs, we thought we might repost..
When businesses are deciding whether to centralise a process or role, they assess whether centralising will add significant value, or significantly reduce their costs. Usually, this results in..
From the moment you step through the door at a cinema, you are probably looking at something that software helped to make possible. Digital menu signs that flick through the latest popcorn offers,..
During the course of your cinema’s daily operations you can easily send terabytes of content between your screens every week. In addition to the KDM errors we covered previously, there are some..
Although some aspects of running a cinema have gotten simpler over the years, fixing some issues has come to require a higher level of technical know-how. The digital half of 'digital cinema'..
Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?
Film festivals – the glamour, the awards, the premieres, the parties…. At least that’s the exciting side that festival-goers and the media get to see. Behind the scenes there’s another world, with..
It's the start of a new year, so what better time to take a look back - and forward - at the digital cinema conversion. In the December 2016 issue of Cinema Technology magazine, AAM CTO Rich..
Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..
Businesses around the world have been gathering valuable customer data from online shopping to improve their marketing and products for over a decade now, and many customers look to a brand’s..
Cinema managers no longer have to worry about worn out celluloid ruining their presentation quality, but the switch to digital hasn’t stopped them trying to find new reasons to worry about missing..
Cinema often finds itself sitting between both the entertainment and hospitality industries. Does this balance..
Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:
Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..
The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..
Cinema often finds itself poised between both the entertainment and hospitality industries. Does this blend offer..
Cinemas have always tried to balance getting as many people through the door as possible, with making as much money as they can. However, understanding your audience well enough to know what to..
You probably know that social media is important for your cinema. But the huge possibilities and reach of marketing across social networks can easily leave some overwhelmed and others spreading..
Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..
Anyone working in the world of cinema knows that CineEurope is one of the industry’s biggest events. So after a much needed sit down (and of course, cup of tea), we’ve reflected on what we learnt..
Aidan Sparrowhawk, Head of Advertising Products
Advertising can be a force for good in the world. If you doubt that, look at some of the campaigns that have just won awards at the recent Cannes..
Last week the Committees of Advertising Practice (CAP) in the UK announced that it will be launching a public consultation on introducing new rules limiting junk food advertising to children aged..
Cinema advertising currently accounts for just 0.5% of global advertising spend–a mere $2.1 billion of the global annual $450 billion. Cinema is a great advertising medium - no one is..