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Celebrating 15 years of Arts Alliance Media

We're celebrating our 15th anniversary this year with a look back at where we’ve been and where we’re going . We asked some of our longest-serving teammates for their perspectives on the biggest..

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Connecting an industry: A bold vision for the future of cinema

Arts Alliance Media (AAM) first opened its doors in London June 17, 2003. In those very early days of digital cinema, the new company and its ten employees carved out a space in technology and,..

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Redesigning the cinema-going experience in 5 steps

By William McMorrow, Senior UX Designer

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The price of success: how new models are shaking up the cinema business

Last month, our CMO, Sonny Waheed, shared his thoughts on the shifting pricing models in the cinema industry with Film Journal. As exhibitors look to experiment further with their pricing, we..

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Top 4 takeaways from CinemaCon 2018

By Danny Jeremiah, Head of Cinema Products

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VPF: The end of an era

By Rich Phillips, CTO

How necessity brought cinema into the digital age

Cinema was the last medium to go digital. Long after most of us moved our record collections to gather dust in the attic,..

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Streaming won't kill Cinema, and here's why

By Danny Jeremiah, Head of Cinema Products

There’s a quote from legendary Harvard professor Theodore Levitt: “People don’t want a quarter-inch drill, they want a quarter-inch hole”. That is to..

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How a digital-first mind-set is helping Asian cinemas boom

Late last year, our CEO, John Aalbers, shared his thoughts on the growing cinema industry in Asia with Film Journal. As exhibitors continue their expansions there over the coming year, we thought..

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AAM launches new website

We are very excited to launch our completely refreshed website.

We've made improvements to the navigation and the website structure, and made the whole thing much more mobile-friendly, so you can..

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What's next for cinema- The exhibitors speak

Back in September, we teamed up with Digital Cinema Report to ask you about cinema's evolving relationship with technology. We wanted to find out what exhibitors, industry experts, and movie-goers..

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Data-driven cinema: The future?

By Danny Jeremiah, Head of Cinema Products

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6 ways training can help your cinema

Too often internal discussions about staff training dwell on the time and financial investments required, rather than the benefits. This is understandable, as deploying training can be costly and..

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What's next for exhibition?

That's the question we set out to answer together with Digital Cinema Report.

We teamed up to ask you how cinemas are going to change over the next few years. What are the technologies that will..

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Digital cinema glossary

As many industries will testify, just because they are relatively new, doesn't mean they don't have their fair share of jargon.

Digital cinema, though only just over a decade old, is no different. 

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How to read a CPL

CPLs (Composition Playlist) are key components of the cinema industry's content ecosystem. Stored inside DCPs (Digital Cinema Package) along with all the content, they are the instructions on how..

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Questions to ask your new TMS provider

When cinemas first made the conversion from analogue 35mm projectors to digital over ten years ago, they also installed their first TMS (Theatre Management System). For many cinemas, these..

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Digital cinema quiz

Have you ever wondered how cinemas get the picture onto the big screen? Or how surround sound systems create the immersive audio that, well, surrounds you?

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3 steps to your optimised cinema

Step one: Get the foundations right

A smarter Theatre Management System (TMS) streamlines the day-to-day and automates the manual efforts. But it can go far beyond helping a single site, it can..

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6 steps to a more efficient cinema

If you run a cinema, you want to spend your time on things that make a difference to your customers. Ensuring the highest quality projection, giving them outstanding customer service, and creating..

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A quick guide to SMPTE DCP

Back in 2015, AAM CTO Rich Phillips talked to Cinema Technology magazine about the upcoming changes to DCPs. Now that we are well into transitioning over to SMPTE DCPs, we thought we might repost..

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Why cinemas should centralise more operations

When businesses are deciding whether to centralise a process or role, they assess whether centralising will add significant value, or significantly reduce their costs. Usually, this results in..

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The software behind the cinema

From the moment you step through the door at a cinema, you are probably looking at something that software helped to make possible. Digital menu signs that flick through the latest popcorn offers,..

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Troubleshoot your content transfer errors

During the course of your cinema’s daily operations you can easily send terabytes of content between your screens every week. In addition to the KDM errors we covered previously, there are some..

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The smarter cinema - AAM at CinemaCon

At last year's CinemaCon we unveiled Thunderstorm- the first online marketplace designed specifically to give cinemas access to innovative new services. This year, on booth 217F, we are excited to..

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How does a KDM work, and how can it go wrong?

Although some aspects of running a cinema have gotten simpler over the years, fixing some issues has come to require a higher level of technical know-how. The digital half of 'digital cinema'..

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Keeping your cinema ahead of the curve

Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?

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Take the stress out of your film festival: a free guide

Film festivals – the glamour, the awards, the premieres, the parties…. At least that’s the exciting side that festival-goers and the media get to see. Behind the scenes there’s another world, with..

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The evolution of digital cinema: from VPF to the future

It's the start of a new year, so what better time to take a look back - and forward - at the digital cinema conversion. In the December 2016 issue of Cinema Technology magazine, AAM CTO Rich..

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Brand engagement from sofa to screen

Cinema advertising today

Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is..

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4 steps to bringing online targeting to real world cinemas [E-book]

Businesses around the world have been gathering valuable customer data from online shopping to improve their marketing and products for over a decade now, and many customers look to a brand’s..

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5 worries cinema managers can let go of

Cinema managers no longer have to worry about worn out celluloid ruining their presentation quality, but the switch to digital hasn’t stopped them trying to find new reasons to worry about missing..

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Do you take your coffee with free Wi-Fi?

Business insights: bringing the best innovations from other industries to cinema

Cinema often finds itself sitting between both the entertainment and hospitality industries. Does this balance..

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Be Part Of The Conversation With #MyStrangeSelfie

Have you been to see Doctor Strange yet? Released in the UK last week, if you go to see it in selected ODEON sites, you can also be among the first to be part of ODEON’s Cinema Conversations trial..

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A better lobby for a better experience

Last week, we explored some of the pioneering new technologies that are destined to transform cinema lobbies in the near future. When applied, they would help cinemas to:

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The revolution will be cinematised

Today’s cinema audiences are becoming significantly more sophisticated in the way that they consume content. With streaming services like Netflix and Amazon Prime becoming increasingly popular,..

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Start the show from the front door

The digitisation of the cinema has allowed for some exciting developments within the theatre; 4d experiences, 4k/laser projectors, and improved 3d films to name a few. Too often though, cinemas..

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Could audiences soon book their cinema tickets like they book flights?

Business insights: bringing the best innovations from other industries to cinema

Cinema often finds itself poised between both the entertainment and hospitality industries. Does this blend offer..

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What happened when a cinema put their prices up?

Cinemas have always tried to balance getting as many people through the door as possible, with making as much money as they can. However, understanding your audience well enough to know what to..

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10 Social Media Tips For Cinemas

You probably know that social media is important for your cinema. But the huge possibilities and reach of marketing across social networks can easily leave some overwhelmed and others spreading..

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Driving the Next Generation of Innovation

Patrick Croot, Software Developer

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Your audience is online. Are you?

5 Reasons Cinemas Should Be Using Social Media

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Embracing the second coming of digital cinema

Last month AAM CEO John Aalbers wrote a piece on cinema's impending second digital revolution for Cinema Technology Magazine. The key idea is that "Cinema's second digital revolution must really..

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CineEurope: Is the cinema industry ready for the day after tomorrow?

Anyone working in the world of cinema knows that CineEurope is one of the industry’s biggest events. So after a much needed sit down (and of course, cup of tea), we’ve reflected on what we learnt..

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Yes We Cannes – Cinema Advertising As A Force For Good

Aidan Sparrowhawk, Head of Advertising Products

Advertising can be a force for good in the world. If you doubt that, look at some of the campaigns that have just won awards at the recent Cannes..

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Grabbing a different slice of the pie: what will a ban on junk food ads mean for cinema advertising?

Last week the Committees of Advertising Practice (CAP) in the UK announced that it will be launching a public consultation on introducing new rules limiting junk food advertising to children aged..

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To text or not to text, that is the cinema question

John Aalbers, Chief Executive Officer

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The Calm Before The Thunderstorm

Sonny Waheed, Chief Marketing Officer

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Cinema advertising needs a makeover

Cinema advertising currently accounts for just 0.5% of global advertising spend–a mere $2.1 billion of the global annual $450 billion. Cinema is a great advertising medium - no one is..

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Make The Connection

Control, Flexibility, Happier Customers, More Revenue

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New Additions to AAM's North America Team

We're delighted to welcome the two latest recruits to AAM's North American sales team. Peter Kim and Mark Kamiyama have joined and will be working throughout America and Canada to bring AAM..

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