25 April 2017

The software behind the cinema

From the moment you step through the door at a cinema, you are probably looking at something that software helped to make possible. Digital menu signs that flick through the latest popcorn offers, the list of show times on ticket machines, and even the air conditioning are all run by software in many cinemas around the world. If you have ever wondered about what technology powers digital...

3 April 2017

Troubleshoot your content transfer errors

During the course of your cinema’s daily operations you can easily send terabytes of content between your screens every week. In addition to the KDM errors we covered previously, there are some issues that can crop up during routine content transfers that can threaten your screenings.

1 March 2017

The smarter cinema - AAM at CinemaCon

At last year's CinemaCon we unveiled Thunderstorm- the first online marketplace designed specifically to give cinemas access to innovative new services. This year, on booth 217F, we are excited to be demonstrating how these services, along with our core software, fit together to help you build a smarter cinema.

16 February 2017

How does a KDM work, and how can it go wrong?

Although some aspects of running a cinema have gotten simpler over the years, fixing some issues has come to require a higher level of technical know-how. The digital half of 'digital cinema' might seem daunting, but the principles that govern whether a piece of content is going to play back successfully are simple enough once you understand them. That's why we created our guide to...

24 January 2017

Keeping your cinema ahead of the curve

Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?

20 January 2017

Take the stress out of your film festival: a free guide

Film festivals – the glamour, the awards, the premieres, the parties…. At least that’s the exciting side that festival-goers and the media get to see. Behind the scenes there’s another world, with projection staff, cinema managers and festival organisers working flat-out to ensure seamless performances. No matter how much experience cinemas have, film festivals bring a whole new set of...

6 January 2017

The evolution of digital cinema: from VPF to the future

It's the start of a new year, so what better time to take a look back - and forward - at the digital cinema conversion. In the December 2016 issue of Cinema Technology magazine, AAM CTO Rich Phillips took a look at the steps digital cinema technology has taken to get us to where we are today, and what the future might hold.

3 January 2017

Brand engagement from sofa to screen

Cinema advertising today

Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is undeniably special, cinema advertising still only accounts for 0.5% of the total global adspend.

13 December 2016

4 steps to bringing online targeting to real world cinemas [E-book]

Businesses around the world have been gathering valuable customer data from online shopping to improve their marketing and products for over a decade now, and many customers look to a brand’s online presence to build their expectations of what they will find once they physically walk into the business. However, whereas these innovations have revolutionised the online experience, the offline...

25 November 2016

5 worries cinema managers can let go of

Cinema managers no longer have to worry about worn out celluloid ruining their presentation quality, but the switch to digital hasn’t stopped them trying to find new reasons to worry about missing shows. Here are a few concerns we hear from cinema managers around the digital world, and how the software they are using can save them from stress.

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