Although some aspects of running a cinema have gotten simpler over the years, fixing some issues has come to require a higher level of technical know-how. The digital half of 'digital cinema' might seem daunting, but the principles that govern whether a piece of content is going to play back successfully are simple enough once you understand them. That's why we created our guide to...
Audiences are evolving, and cinemas should be evolving with them. Faced with customers used to a fast-paced digital world, what can cinemas do to keep up with their audiences?
Film festivals – the glamour, the awards, the premieres, the parties…. At least that’s the exciting side that festival-goers and the media get to see. Behind the scenes there’s another world, with projection staff, cinema managers and festival organisers working flat-out to ensure seamless performances. No matter how much experience cinemas have, film festivals bring a whole new set of...
It's the start of a new year, so what better time to take a look back - and forward - at the digital cinema conversion. In the December 2016 issue of Cinema Technology magazine, AAM CTO Rich Phillips took a look at the steps digital cinema technology has taken to get us to where we are today, and what the future might hold.
Cinema advertising today
Until now, advertising at the cinema has been largely focused on traditional pre-show ads. Though the presentation quality and captive audience of the big screen is undeniably special, cinema advertising still only accounts for 0.5% of the total global adspend.
Businesses around the world have been gathering valuable customer data from online shopping to improve their marketing and products for over a decade now, and many customers look to a brand’s online presence to build their expectations of what they will find once they physically walk into the business. However, whereas these innovations have revolutionised the online experience, the offline...
Cinema managers no longer have to worry about worn out celluloid ruining their presentation quality, but the switch to digital hasn’t stopped them trying to find new reasons to worry about missing shows. Here are a few concerns we hear from cinema managers around the digital world, and how the software they are using can save them from stress.
Business insights: bringing the best innovations from other industries to cinema
Cinema often finds itself sitting between both the entertainment and hospitality industries. Does this balance offer it the chance to borrow breakthroughs from these industries?
Have you been to see Doctor Strange yet? Released in the UK last week, if you go to see it in selected ODEON sites, you can also be among the first to be part of ODEON’s Cinema Conversations trial where your social media posts can be on display in the lobby for all to see, and you can win a great prize into the bargain.