LOVEFiLM.COM ANNOUNCES 50,000 ONLINE DVD
RENTAL USERS AND CONFIRMS MARKET LEADER STATUS
LOVEFiLM today confirmed its position as the UK's largest online DVD rental service, when it reached a subscriber base of more than 50,000 users
LONDON, 30th November 2004 - Chief Executive Officer Mark Livingstone said; “We are absolutely delighted to hit 50,000 users. We are the first company to pass this milestone in the industry and confirm our status as the number one online DVD rental service provider. Not only were we first to get there, but our exceptional growth rate is continuing due to our aggressive marketing, increasing brand awareness, growing strategic partnerships and unbeatable service levels. Our brand marketing campaign continues with a new push on radio this week and December will see us as the first brand to advertise in national cinemas.”
“Further more, we are looking to hit the 100,000 subscriber mark in early 2005. To put it in perspective the current business is equivalent to the turnover of 120 video stores. Clearly our product works and LOVEFiLM is the brand and service of choice. Of course our partnerships are a vital part of this growth, but most encouragingly, our existing customers are fast becoming our best salesmen – with 96.8% of them willing to recommend LOVEFiLM to their friends and family according to our recent research.”
“These 50,000 subscribers are frequent users too, with over 50% of them accessing the site or their accounts daily. With their input and enormous loyalty, we have generated over one million film ratings and reviews.”
LOVEFiLM have created a number of strategic links with key high street names including WHSmith, Sainsbury’s, Woolworths and MVC, leading online entertainment retailer CD-WOW, brand partnerships with Sony and lastminute.com, as well as media alliances with Trinity Mirror Group and Film Four.
Roy Dickens, Market Development Manager at Sony Consumer Products Group, says “I’m not surprised LOVEFiLM have become the brand leader in this market due to their flexible attitude and commitment to customer service. And we are delighted to have them as the DVD rental partner for our customers.”
LOVEFiLM.COM allows subscribers to choose from a range of more than 25,000 titles; DVDs can be rented for as long as customers want and are not subject to fines or late fees. There are three levels of service: Bronze, at £9.99 a month, which allows subscribers to rent one DVD at a time. Silver, at £14.99, allows them to have three discs; and Gold, at £19.99, allows them to rent four discs at a time. All DVDs are mailed to customers first-class. For more information or to register, log onto www.LOVEFiLM.com
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