Cue Entertainment
June 14th, 2007
Arts Alliance opens Paris HQ
Auffret to head new branch
Digital distribution specialist Arts Alliance Media (AAM) has opened an office in Paris to act as its headquarters for digital cinema operations in Southern Europe, including France, Italy, Spain and Portugal, and will support AAM’s European-wide commercial digital cinema roll out.
Gwendal Auffret, previously CEO of Éclair Digital Cinema, will head the new operation and will work with a team based in Paris to coordinate installation and operation of DCI-compliant digital cinema equipment in cinemas across Southern Europe, as well as negotiating with distributors and exhibitors across the region. The base will provide local support and expertise for AAM’s planned future growth and expansion of operations, following the expected agreement of Virtual Print Fee (VPF) deals with studios and exhibitors.
“It’s great to be able to announce this big step forward in AAM’s pan-European digital cinema rollout, and we’re thrilled that we have someone as experienced in European digital cinema as Gwendal to run our new operation,” said AAM CEO Howard Kiedaisch.