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Odeon Trial

 

Arts Alliance Media were selected by Odeon as one of 2 integrators for a 6-12 month digital cinema trial which started February 2007. AAM are managing a 9 screen trial in one London site – the Odeon Surrey Quays, which became the first multiplex in the UK to be fully digitised.

 

AAM’s role includes site surveys, installation and integration of Odeon’s chosen equipment, and remote monitoring and ongoing maintenance.

 

Odeon have negotiated Virtual Print Fees directly with studios – Paramount, Universal, Fox & Sony are all lined up to provide content.

AAM are also working with Carlton Screen Advertising to provide digital adverts.

 

 

Norway

Arts Alliance Media have set up a joint venture in Norway a local consortium, including Agder Energi, to roll out digital cinema in the country. AAM built the service and support operation, with key personnel being trained in the UK and then returning to train the organisation in Norway.

 

  • 16 installations completed
  • 9 – 12 month trial with expectation of broader roll out thereafter
  • Wide range of Hollywood and independent films shown