Alternative Content

One of the main benefits of digital cinema for exhibitors is the ability to show what is termed 'Alternative Content'. This is essentially anything screening in a cinema that isn't a movie, so anything from concert films, to live operas, to sports events.

Arts Alliance Media is actively involved in sourcing, managing, distributing and promoting Alternative Content.

For exhibitors, this means the chance to attract a new audience to the cinema, and to program events at traditionally quiet times such as midweek evenings.

For audiences, it means the chance to see great events up close and personal, without having to travel hundreds of miles.

Arts Alliance Media started its Alternative Content distribution with a screening of the premiere of Amazing Journey: The Story of The Who in October 2007. The premiere, attended by band members Pete Townshend and Roger Daltry and the filmmakers, was held at Odeon Kensington and broadcast live by satellite to 14 cinemas in the UK as well as several in Europe.

At the beginning of 2008, AAM distributed operas from the world-famous La Scala opera house into cinemas, and throughout 2008 and 2009 worked with the Royal Opera House to screen live and recorded operas, ballets and concerts across Europe. The season culminated at the end of June with a live broadcast of La traviata from Covent Garden to 176 screens across Europe.

We are currently working on our next project, the the comedic oratorio Not The Messiah (He's a Very Naughty Boy), based on Monty Python's Life of Brian. For full details, and for a list of where you can see the film on it's one-night-only release on March 25th, see our Alternative Content site:

http://alternative.artsalliancemedia.com/.

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We've just launched a special website where you can find details of all upcoming shows, and where they are playing, as well as links to buy tickets.

Visit the new site here:

http://alternative.artsalliancemedia.com/

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To book any of our Alternative Content events for your cinema, please contact Caspar Nadaud, on +44 (0)207 751 7547, or by email at caspar.nadaud@artsalliancemedia.com